indu 101

The hub for all things teen beauty, from the skincare basics through to trending step-by-step makeup looks. Here, we break down beauty buzz words, decode teen skin terminology and recreate the hottest trends. A safe space to discover and learn how to care for your skin and personalise your look. Get the indu 101 right here!

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Skincare⠀⠀Makeup⠀⠀Culture⠀⠀What is?⠀⠀How do I?

indu 101

How does a beauty business work?

How does a beauty business work?

Exploring your career options and the world of work? Our teen committee member Charlotte sat down with one of our founders, Reena Hammer, to get an inside look at indu.

How does a beauty business work?

Exploring your career options and the world of work? Our teen committee member Charlotte sat down with one of our founders, Reena Hammer, to get an inside look at indu.

How do I use the Metallic Glow makeup palette?

How do I use the Metallic Glow makeup palette?

Discover our recommended ways to wear the makeup pods in this Customisable palette edit, and create your own shimmer eye makeup looks!

How do I use the Metallic Glow makeup palette?

Discover our recommended ways to wear the makeup pods in this Customisable palette edit, and create your own shimmer eye makeup looks!

How do I create the perfect eyeliner flick?

How do I create the perfect eyeliner flick?

We asked our indu makeup artist Emily to give us her top five tips to nail the perfect eyeliner flick. Our Soft-Glide Eye Pencil is made for every signature wing!

How do I create the perfect eyeliner flick?

We asked our indu makeup artist Emily to give us her top five tips to nail the perfect eyeliner flick. Our Soft-Glide Eye Pencil is made for every signature wing!

How do I use the Soft & Smokey palette edit?

How do I use the Soft & Smokey palette edit?

Discover our recommended ways to wear the makeup pods in this Customisable palette edit to try trending smoky eye makeup looks!

How do I use the Soft & Smokey palette edit?

Discover our recommended ways to wear the makeup pods in this Customisable palette edit to try trending smoky eye makeup looks!

How do I use the Everyday Natural palette edit?

How do I use the Everyday Natural palette edit?

Skip out the trial and error in your makeup, to create an Everyday Natural makeup look – all you need is this palette edit. Follow the steps to apply like...

How do I use the Everyday Natural palette edit?

Skip out the trial and error in your makeup, to create an Everyday Natural makeup look – all you need is this palette edit. Follow the steps to apply like...

How do I stop my mascara from drying out?

How do I stop my mascara from drying out?

Dried out mascara? There’s nothing worse. Check our top tips to find out how you stop this makeup mishap from happening.

How do I stop my mascara from drying out?

Dried out mascara? There’s nothing worse. Check our top tips to find out how you stop this makeup mishap from happening.

How do I feel good on cold and dark winter days?

How do I feel good on cold and dark winter days?

As the daylight gets shorter and the weather gets colder, it can affect your mood and emotions. We asked our teen committee for fun ideas to help you feel good!...

How do I feel good on cold and dark winter days?

As the daylight gets shorter and the weather gets colder, it can affect your mood and emotions. We asked our teen committee for fun ideas to help you feel good!...

How do I grow my lashes?

How do I grow my lashes?

Everyone wants long, luscious lashes, right? But did you know lashes look different and grow at different rates – discover why here! 

How do I grow my lashes?

Everyone wants long, luscious lashes, right? But did you know lashes look different and grow at different rates – discover why here! 

How do I maintain healthy lashes?

How do I maintain healthy lashes?

There are multiple ways to make sure you keep your lashes as strong, long and healthy as possible. Explore our top ways to maintain healthy lashes.

How do I maintain healthy lashes?

There are multiple ways to make sure you keep your lashes as strong, long and healthy as possible. Explore our top ways to maintain healthy lashes.

How do I dispose of my indu products?

How do I dispose of my indu products?

POV: you’ve used up your favourite indu product and wondering what to do with the packaging. Great news – you can recycle and / or refill with indu!

How do I dispose of my indu products?

POV: you’ve used up your favourite indu product and wondering what to do with the packaging. Great news – you can recycle and / or refill with indu!

How do I keep my skin hydrated in cold weather?

How do I keep my skin hydrated in cold weather?

As the temperatures drop, you might find that your skin needs more attention. This is your ultimate winter skincare routine to banish dryness and keep your skin feeling hydrated.

How do I keep my skin hydrated in cold weather?

As the temperatures drop, you might find that your skin needs more attention. This is your ultimate winter skincare routine to banish dryness and keep your skin feeling hydrated.

How do I reduce skin redness?

How do I reduce skin redness?

There are many reasons why your skin may become sensitive or red. Read on for everything you can do to protect and help your skin to repair. 

How do I reduce skin redness?

There are many reasons why your skin may become sensitive or red. Read on for everything you can do to protect and help your skin to repair.