Collection: Eyes

It’s all in the eyes. Subtle, statement or somewhere in between, your favourite eye makeup look is a few swipes away. From eyeshadow and mascara to lash and eyebrow gel, every product features a kind-to-you formula with added skincare ingredients to keep teen skin happy.

  • Worth £10

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    LiquidEyes - Candy Sky

    Regular price £9
    Regular price £10 Sale price £9

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

  • Worth £10

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    LiquidEyes - Blue Sky

    Regular price £9
    Regular price £10 Sale price £9

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

  • Worth £12

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    Soft-Glide Pencil - Blue Lagoon

    Regular price £10
    Regular price £12 Sale price £10

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

  • Worth £59

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    Everyday Shimmer Makeup Set

    Regular price £28
    Regular price £30 Sale price £28

    An edit of our Soft-Glide Eye Pencil, LiquidEyes eyeshadow and Mirror Glaze lip gloss to create an easy everyday makeup look.

  • Worth £32

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    Summer Soul Makeup Set

    Regular price £28
    Regular price £30 Sale price £28

    A glowy edit of our Frosting All Over Shimmer, LiquidEyes eyeshadow and Mirror Glaze lip gloss to create an iridescent beachy makeup look.

  • Worth £42

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    Party Shimmer Makeup Set

    Regular price £33
    Regular price £35 Sale price £33

    A dreamy edit of our Frosting All Over Shimmer, LiquidEyes eyeshadow, Soft-Glide Eye Pencil and Mirror Glaze lip gloss to create a statement party look.

  • Worth £12

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    Soft-Glide Pencil - Rich Cocoa

    Regular price £10
    Regular price £12 Sale price £10

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

  • Worth £12

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    Soft-Glide Pencil - Pebble

    Regular price £10
    Regular price £12 Sale price £10

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

  • Worth £12

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    Soft-Glide Pencil - Brown

    Regular price £10
    Regular price £12 Sale price £10

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

  • Worth £12

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    Soft-Glide Pencil - Black

    Regular price £10
    Regular price £12 Sale price £10

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

  • Worth £40

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    Eyes On Me Makeup Set - Black

    Regular price £30
    Regular price £32 Sale price £30

    An edit of eye makeup essentials for sculpted brows, longer lashes and sleek liner. Includes our Flexi-Hold Brow Gel, Stand Up Tubing Mascara and Soft-Glide Eye Pencil.

  • Worth £10

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    LiquidEyes - Stormy Sky

    Regular price £9
    Regular price £10 Sale price £9

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

  • Worth £10

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    LiquidEyes - Sunset Sky

    Regular price £9
    Regular price £10 Sale price £9

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

  • Worth £10

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    LiquidEyes - Tropical Sky

    Regular price £9
    Regular price £10 Sale price £9

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

  • Worth £14

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    Stand Up Tubing Mascara - Black

    Regular price £12
    Regular price £14 Sale price £12

    Lengthening and defining tubing mascara for lashes that last all day long.

  • Worth £14

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    Stand Up Tubing Mascara - Brown

    Regular price £12
    Regular price £14 Sale price £12

    Lengthening and defining tubing mascara for lashes that last all day long.

  • Worth £14

    Lift Up Lash Gel

    Lift Up Lash Gel

    Regular price £12
    Regular price £14 Sale price £12

    Defining but subtle lash gel for a natural-looking finish.

  • Worth £14

    Flexi-Hold Brow Gel

    Flexi-Hold Brow Gel

    Regular price £13
    Regular price £14 Sale price £13

    Clear, flake-free brow gel for all-day-long hold.

  • Worth £8

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    Eyeshadow - Golden Hour

    Regular price £7
    Regular price £8 Sale price £7

    Soft Shimmer Eyeshadow

  • Worth £8

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    Eyeshadow - Toasted Pecan

    Regular price £7
    Regular price £8 Sale price £7

    Nude Matte Eyeshadow

  • Worth £28

    Lash & Brow Gel Bundle

    Lash & Brow Gel Bundle

    Regular price £17.86
    Regular price £28 Sale price £17.86

    Define and lift your lashes with Lift Up Lash Gel and sculpt your brows with Flexi-Hold Brow Gel.

  • Worth £8

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    Eyeshadow - Sandy Dunes

    Regular price £7
    Regular price £8 Sale price £7

    Nude Matte Eyeshadow

  • Worth £8

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    Eyeshadow - Pink Quartz

    Regular price £7
    Regular price £8 Sale price £7

    Soft Shimmer Eyeshadow

  • Worth £8

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    Eyeshadow - Firelight

    Regular price £7
    Regular price £8 Sale price £7

    Bold Shimmer Eyeshadow

  • Worth £8

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    Eyeshadow - Comet

    Regular price £7
    Regular price £8 Sale price £7

    Bold Shimmer Eyeshadow

  • Worth £8

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    Eyeshadow - Moonlight

    Regular price £7
    Regular price £8 Sale price £7

    Bold Shimmer Eyeshadow

  • Worth £8

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    Eyeshadow - Peony

    Regular price £7
    Regular price £8 Sale price £7

    Nude Matte Eyeshadow

  • Worth £8

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    Eyeshadow - Moon Blue

    Regular price £7
    Regular price £8 Sale price £7

    Soft Shimmer Eyeshadow

  • Worth £8

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    Eyeshadow - Coffee Bean

    Regular price £7
    Regular price £8 Sale price £7

    Nude Matte Eyeshadow

  • Worth £8

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    Eyeshadow - Buttercream

    Regular price £7
    Regular price £8 Sale price £7

    Nude Matte Eyeshadow

  • Worth £8

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    Eyeshadow - Cocoa Smoke

    Regular price £7
    Regular price £8 Sale price £7

    Nude Matte Eyeshadow

  • Worth £8

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    Eyeshadow - Chocolate Ganache

    Regular price £7
    Regular price £8 Sale price £7

    Soft Shimmer Eyeshadow

  • Worth £8

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    Eyeshadow - Supernova

    Regular price £7
    Regular price £8 Sale price £7

    Bold Shimmer Eyeshadow

  • Worth £8

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    Eyeshadow - Mulberry

    Regular price £7
    Regular price £8 Sale price £7

    Soft Shimmer Eyeshadow

  • Worth £32

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    Soft & Smokey Eye Palette Edit

    Regular price £28
    Regular price £30 Sale price £28

    A focused edit of our Eyeshadow and Light Beam pods, with an emphasis on the eyes. Comes with the indu customisable palette.

  • Worth £58

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    The No Makeup Makeup Set

    Regular price £45
    Regular price £49 Sale price £45

    Get an easy no makeup makeup look with this edit of our Lift Up Lash Gel, Flexi-Hold Brow Gel, One & Only pH GlowOil and Mattifying Skin Blurrer.

  • Worth £12

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    Soft-Glide Pencil - Treetop

    Regular price £10
    Regular price £12 Sale price £10

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

  • Worth £26

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    Perfect Peach Makeup Duo Set

    Regular price £18
    Regular price £20 Sale price £18

    The perfect pairing of Cheeky Smile Lip & Cheek Tint and our Mirror Glaze lip gloss, in matching peachy tones.

  • Worth £40

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    Eyes On Me Makeup Set - Brown

    Regular price £30
    Regular price £32 Sale price £30

    An edit of eye makeup essentials for sculpted brows, longer lashes and sleek liner. Includes our Flexi-Hold Brow Gel, Stand Up Tubing Mascara and Soft-Glide Eye Pencil.

  • Worth £10

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    LiquidEyes - Moonlight Sky

    Regular price £9
    Regular price £10 Sale price £9

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

  • Worth £10

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    LiquidEyes - Amber Sky

    Regular price £9
    Regular price £10 Sale price £9

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

  • Worth £10

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    LiquidEyes - Honey Sky

    Regular price £9
    Regular price £10 Sale price £9

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

  • Worth £30

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    LiquidEyes Metallic Skies Shadow-liner Set

    Regular price £24
    Regular price £25 Sale price £24

    Get three of our latest smudge-proof LiquidEyes shades in this set, designed for a metallic moment. Includes Honey Sky, Moonlight Sky and Amber Sky.

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    Eye Basics Makeup Duo

    Regular price £21
    Regular price £26 Sale price £21

    Your new favourite duo for eye makeup that pops. Includes the eye essentials: our Soft-Glide Eye Pencil and Stand Up Tubing Mascara in black.

  • Worth £36

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    Soft-Glide Eye Pencil Trio

    Regular price £30
    Regular price £36 Sale price £30

    A trio of multi-purpose eye pencils with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

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Always for teen, always with teens

We collaborated with teens from day one, involving them in every step of building indu, from product design through to social media plans. Our committee will always be the beating heart of our brand.

Learn more about our committee.

Learn more