The indu customisable palette

Customise your indu palette to suit your mood and style.

Choose your favourite indu pods (Eyeshadows, Cheeky Smiles, Sun Beam Bronzers, Light Beam Highlighter or Invisible Mattifier) and simply pop them in, clip any indu wands to the ring, and you're good to go.

Spend £20 on pods and get the indu Customisable Palette for FREE.

indu Customisable Palette
Eyes

Focus on the eyes with our silky-soft, smooth-as-butter, richly pigmented eyeshadows, a twist on your usual mascara, or the ultimate flake free-brow gel.

Shop All Eye Products
Lip & Cheek

Creamy lip & cheek tints with a soft-focus, sheen of buildable colour.

Shop All Lip & Cheek Products
Bronzers & Highlighters

Add an ethereal glow and dusting of warmth.

Shop All Bronzers & Highlighters
Mattifiers

Get rid of unwanted shine while preserving your healthy glow and keeping your skin hydrated.

Shop Mattifiers
  • Vegan

  • Cruelty Free

  • Non-Comedogenic

  • Recyclable

  • Made from Recycled Materials

  • Formulated for Teens

Collection: All Makeup

  • portrait

    Everyday Natural Palette Edit

    Regular price £35
    Regular price Sale price £35

    Your go-to Eyeshadow and Cheeky Smile pods for an everyday, natural makeup look. Comes with the indu customisable palette and a mirror.

  • portrait

    Soft & Smokey Eye Palette Edit

    Regular price £29
    Regular price Sale price £29

    A focused edit of our Eyeshadow and Light Beam pods, with an emphasis on the eyes. Comes with the indu customisable palette.

  • portrait

    Metallic Glow Palette Edit

    Regular price £49
    Regular price Sale price £49

    A glowy and luminous edit of our Eyeshadow, Cheeky Smile, and Light Beam pods. Comes with the indu customisable palette and a mirror.

  • portrait

    indu Customisable Palette

    Regular price £10
    Regular price Sale price £10

    The indu customisable palette system: Empty palette, pods sold separately. Spend £20 on pods and get the palette free.

  • Cheeky Smile - Sunset Peach

    Cheeky Smile - Sunset Peach

    Regular price £12
    Regular price Sale price £12

    Creamy lip & cheek tint with a soft-focus, sheen of buildable colour.

  • Cheeky Smile - Guava Glow

    Cheeky Smile - Guava Glow

    Regular price £12
    Regular price Sale price £12

    Creamy lip & cheek tint with a soft-focus, sheen of buildable colour.

  • Cheeky Smile - Raspberry Pop

    Cheeky Smile - Raspberry Pop

    Regular price £12
    Regular price Sale price £12

    Creamy lip & cheek tint with a soft-focus, sheen of buildable colour.

  • Cheeky Smile - Currant Crush

    Cheeky Smile - Currant Crush

    Regular price £12
    Regular price Sale price £12

    Creamy lip & cheek tint with a soft-focus, sheen of buildable colour.

  • portrait

    Light Beam Highlighter

    Regular price £8
    Regular price Sale price £8

    A cream-to-powder highlighter to add dimension and glow.

  • Invisible Mattifier

    Invisible Mattifier

    Regular price £14
    Regular price Sale price £14

    A translucent but magically mattifying powder for a smooth, matte, finish on all skin tones. Comes with a Mini Puff Applicator

  • portrait

    Eyeshadow - Buttercream

    Regular price £8
    Regular price Sale price £8

    Nude Matte Eyeshadow

  • portrait

    Eyeshadow - Peony

    Regular price £8
    Regular price Sale price £8

    Nude Matte Eyeshadow

  • portrait

    Eyeshadow - Golden Hour

    Regular price £8
    Regular price Sale price £8

    Soft Shimmer Eyeshadow

  • portrait

    Eyeshadow - Sandy Dunes

    Regular price £8
    Regular price Sale price £8

    Nude Matte Eyeshadow

  • portrait

    Eyeshadow - Toasted Pecan

    Regular price £8
    Regular price Sale price £8

    Nude Matte Eyeshadow

  • portrait

    Eyeshadow - Pink Quartz

    Regular price £8
    Regular price Sale price £8

    Soft Shimmer Eyeshadow

  • portrait

    Eyeshadow - Comet

    Regular price £8
    Regular price Sale price £8

    Bold Shimmer Eyeshadow

  • portrait

    Eyeshadow - Moonlight

    Regular price £8
    Regular price Sale price £8

    Bold Shimmer Eyeshadow

  • portrait

    Eyeshadow - Firelight

    Regular price £8
    Regular price Sale price £8

    Bold Shimmer Eyeshadow

  • portrait

    Eyeshadow - Cocoa Smoke

    Regular price £8
    Regular price Sale price £8

    Nude Matte Eyeshadow

  • portrait

    Eyeshadow - Coffee Bean

    Regular price £8
    Regular price Sale price £8

    Nude Matte Eyeshadow

  • portrait

    Eyeshadow - Mulberry

    Regular price £8
    Regular price Sale price £8

    Soft Shimmer Eyeshadow

  • portrait

    Eyeshadow - Moon Blue

    Regular price £8
    Regular price Sale price £8

    Soft Shimmer Eyeshadow

  • portrait

    Eyeshadow - Chocolate Ganache

    Regular price £8
    Regular price Sale price £8

    Soft Shimmer Eyeshadow

  • portrait

    Eyeshadow - Supernova

    Regular price £8
    Regular price Sale price £8

    Bold Shimmer Eyeshadow

  • Sun Beam Bronzer - Light

    Sun Beam Bronzer - Light

    Regular price £12
    Regular price Sale price £12

    Velvet-touch, matte bronzing powder for a natural, warm colour.

  • Sun Beam Bronzer - Medium

    Sun Beam Bronzer - Medium

    Regular price £12
    Regular price Sale price £12

    Velvet-touch, matte bronzing powder for a natural, warm colour.

  • Sun Beam Bronzer - Deep

    Sun Beam Bronzer - Deep

    Regular price £12
    Regular price Sale price £12

    Velvet-touch, matte bronzing powder for a natural, warm colour.

  • Mirror

    Mirror

    Regular price £4
    Regular price Sale price £4

    Large pod with mirror inside for touch ups anywhere.

  • Mini Puff

    Mini Puff

    Regular price £5
    Regular price Sale price £5

    Mini puff to apply your mattifying powder or any other makeup products from the indu palette.

  • portrait

    Stand Up Tubing Mascara - Black

    Regular price £14
    Regular price Sale price £14

    Lengthening and defining tubing mascara for lashes that last all day long.

  • portrait

    Stand Up Tubing Mascara - Brown

    Regular price £14
    Regular price Sale price £14

    Lengthening and defining tubing mascara for lashes that last all day long.

Always for teen, always with teens

We collaborated with teens from day one, involving them in every step of building indu, from product design through to social media plans. Our committee will always be the beating heart of our brand.

Learn more about our committee.

Learn more