Collection: Makeup

Discover indu makeup collection - everything you need to build your dream makeup kit. Whether that’s lip gloss, mascara, eyeshadow or blush – just attach or clip into your indu customisable palette for easy application and on-the-go touch ups. Every product is formulated for teen skin with hydrating skincare ingredients, in shades to suit all skin tones.

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    Frosting All Over Shimmer - Gold Rush

    Regular price £8
    Regular price Sale price £8

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    Soft-Glide Pencil - Treetop

    Regular price £12
    Regular price Sale price £12

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

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    Mirror Glaze Lip Gloss - Sunset Aura

    Regular price £14
    Regular price Sale price £14

    A high-shine lip gloss available in four long-wearing, universal shades that give a soft and hydrated finish without any stickiness.

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    LiquidEyes - Moonlight Sky

    Regular price £10
    Regular price Sale price £10

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

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    LiquidEyes - Amber Sky

    Regular price £10
    Regular price Sale price £10

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

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    LiquidEyes - Honey Sky

    Regular price £10
    Regular price Sale price £10

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

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    Mirror Glaze Double Shine Lip Gloss Set

    Regular price £25
    Regular price Sale price £25

    Our high-shine lip gloss duo in two long-wearing, universal shades with all the shimmer. Expect a soft and hydrated finish without any stickiness. Includes our limited-edition Party Season shade.

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    LiquidEyes Metallic Skies Shadow-liner Set

    Regular price £25
    Regular price Sale price £25

    Get three of our latest smudge-proof LiquidEyes shades in this set, designed for a metallic moment. Includes Honey Sky, Moonlight Sky and Amber Sky.

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    Party Season Makeup Set

    Regular price £55
    Regular price Sale price £55

    Our complete Party Season makeup collection of best-selling products. Discover Frosting All Over Shimmer, LiquidEyes eyeshadow, Soft-Glide Eye Pencil and Mirror Glaze lip gloss in limited-edition festive shades.

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    Khaki Glam Set

    Regular price £40
    Regular price Sale price £40

    Hit party mode with this set of Frosting All Over Shimmer, LiquidEyes eyeshadow and Soft-Glide Eye Pencil in a festive metallic colour palette.

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    Easy Glow Set

    Regular price £25
    Regular price Sale price £25

    Hit party mode with this set of Frosting All Over Shimmer, LiquidEyes eyeshadow and Soft-Glide Eye Pencil in a festive metallic colour palette.

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    Soft Honey Set

    Regular price £30
    Regular price Sale price £30

    A glowy edit of our Frosting All Over Shimmer, LiquidEyes eyeshadow and Mirror Glaze lip gloss to create an easy metallic makeup look.

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    Golden Moment Palette Edit

    Regular price £39
    Regular price Sale price £39

    A golden hour edit of Eyeshadow, Cheeky Smile, Sun Beam and Light Beam pods for sun-kissed, glowy makeup. Comes with the indu customisable palette.

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    Summer Glow Palette Edit

    Regular price £39
    Regular price Sale price £39

    An edit of Eyeshadow, Cheeky Smile, Sun Beam and Light Beam pods that’s all about the warm summer glow, 24/7. Comes with the indu customisable palette.

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    Stand Up Tubing Mascara - Black

    Regular price £14
    Regular price Sale price £14

    Lengthening and defining tubing mascara for lashes that last all day long.

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    Mirror Glaze Lip Gloss - Lilac Aura

    Regular price £14
    Regular price Sale price £14

    A high-shine lip gloss available in four long-wearing, universal shades that give a soft and hydrated finish without any stickiness.

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    Frosting All Over Shimmer - Ultraviolet

    Regular price £8
    Regular price Sale price £8

    A magical multi-purpose shimmer infused with reflective pearls for an unmatched mirror-like, iridescent glow.

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    LiquidEyes - Candy Sky

    Regular price £10
    Regular price Sale price £10

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

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    LiquidEyes - Blue Sky

    Regular price £10
    Regular price Sale price £10

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

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    Summer Soul Makeup Set

    Regular price £30
    Regular price £32 Sale price £30

    A glowy edit of our Frosting All Over Shimmer, LiquidEyes eyeshadow and Mirror Glaze lip gloss to create an iridescent beachy makeup look.

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    Pop of Pink Makeup Duo Set

    Regular price £20
    Regular price Sale price £20

    The perfect pairing of Cheeky Smile Lip & Cheek Tint and our Mirror Glaze lip gloss, in matching pink tones.

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    Perfect Peach Makeup Duo Set

    Regular price £20
    Regular price Sale price £20

    The perfect pairing of Cheeky Smile Lip & Cheek Tint and our Mirror Glaze lip gloss, in matching peachy tones.

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    Eyes On Me Makeup Set - Black

    Regular price £32
    Regular price Sale price £32

    An edit of eye makeup essentials for sculpted brows, longer lashes and sleek liner. Includes our Flexi-Hold Brow Gel, Stand Up Tubing Mascara and Soft-Glide Eye Pencil.

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    Soft-Glide Pencil - Blue Lagoon

    Regular price £12
    Regular price Sale price £12

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

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    Soft-Glide Pencil - Black

    Regular price £12
    Regular price Sale price £12

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

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    Soft-Glide Pencil - Rich Cocoa

    Regular price £12
    Regular price Sale price £12

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

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    Soft-Glide Pencil - Pebble

    Regular price £12
    Regular price Sale price £12

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

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    Soft-Glide Pencil - Brown

    Regular price £12
    Regular price Sale price £12

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

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    Mirror Glaze Lip Gloss - Aura

    Regular price £14
    Regular price Sale price £14

    A high-shine lip gloss available in four long-wearing, universal shades that give a soft and hydrated finish without any stickiness.

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    Mirror Glaze Lip Gloss - Peachy Nude

    Regular price £14
    Regular price Sale price £14

    A high-shine lip gloss available in four long-wearing, universal shades that give a soft and hydrated finish without any stickiness.

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    Everyday Shimmer Makeup Set

    Regular price £30
    Regular price Sale price £30

    An edit of our Soft-Glide Eye Pencil, LiquidEyes eyeshadow and Mirror Glaze lip gloss to create an easy everyday makeup look.

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    Party Shimmer Makeup Set

    Regular price £35
    Regular price Sale price £35

    A dreamy edit of our Frosting All Over Shimmer, LiquidEyes eyeshadow, Soft-Glide Eye Pencil and Mirror Glaze lip gloss to create a statement party look.

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    Mirror Glaze Lip Gloss - Trio

    Regular price £35
    Regular price Sale price £35

    A high shine lip gloss available in three long-wearing, universal shades that give a soft and hydrated finish without any stickiness.

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    LiquidEyes - Stormy Sky

    Regular price £10
    Regular price Sale price £10

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

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    LiquidEyes - Sunset Sky

    Regular price £10
    Regular price Sale price £10

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

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    LiquidEyes - Tropical Sky

    Regular price £10
    Regular price Sale price £10

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

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    Stand Up Tubing Mascara - Brown

    Regular price £14
    Regular price Sale price £14

    Lengthening and defining tubing mascara for lashes that last all day long.

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    Mirror Glaze Lip Gloss - Just So Pink

    Regular price £14
    Regular price Sale price £14

    A high-shine lip gloss available in four long-wearing, universal shades that give a soft and hydrated finish without any stickiness.

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    Soft & Smokey Eye Palette Edit

    Regular price £30
    Regular price Sale price £30

    A focused edit of our Eyeshadow and Light Beam pods, with an emphasis on the eyes. Comes with the indu customisable palette.

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    indu Customisable Palette

    Regular price £10
    Regular price Sale price £10

    The indu customisable palette system: Empty palette, pods sold separately. Spend £20 on pods and get the palette free.

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    Peachy Dream Set

    Regular price £49
    Regular price Sale price £49

    A peachy edit of our Nourishing Lip Oil, plus Eyeshadow, Cheeky Smile and Sun Beam pods to create a glowing peach-toned summer look. Complete with the indu customisable palette and mirror.

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    Ice Pop Makeup Set

    Regular price £49
    Regular price Sale price £49

    A glowy edit of our Eyeshadow, Cheeky Smile and Light Beam pods to create a trending blue eyeshadow look. Complete with the indu customisable palette.

  • Cheeky Smile - Sunset Peach

    Cheeky Smile - Sunset Peach

    Regular price £12
    Regular price Sale price £12

    Creamy lip & cheek tint with a soft-focus, sheen of buildable colour.

  • Cheeky Smile - Guava Glow

    Cheeky Smile - Guava Glow

    Regular price £12
    Regular price Sale price £12

    Creamy lip & cheek tint with a soft-focus, sheen of buildable colour.

  • Cheeky Smile - Raspberry Pop

    Cheeky Smile - Raspberry Pop

    Regular price £12
    Regular price Sale price £12

    Creamy lip & cheek tint with a soft-focus, sheen of buildable colour.

  • Cheeky Smile - Currant Crush

    Cheeky Smile - Currant Crush

    Regular price £12
    Regular price Sale price £12

    Creamy lip & cheek tint with a soft-focus, sheen of buildable colour.

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    Light Beam Highlighter

    Regular price £8
    Regular price Sale price £8

    A cream-to-powder highlighter to add dimension and glow.

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    Eyeshadow - Buttercream

    Regular price £8
    Regular price Sale price £8

    Nude Matte Eyeshadow

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    Eyeshadow - Peony

    Regular price £8
    Regular price Sale price £8

    Nude Matte Eyeshadow

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    Eyeshadow - Golden Hour

    Regular price £8
    Regular price Sale price £8

    Soft Shimmer Eyeshadow

  • Vegan

  • Cruelty Free

  • Non-Comedogenic

  • Recyclable

  • Made from Recycled Materials

  • Formulated for Teens

The indu customisable palette

Customise your indu palette to suit your mood and style.

Choose your favourite indu pods (Eyeshadows, Cheeky Smiles, Sun Beam Bronzers, Light Beam Highlighter or Invisible Mattifier) and simply pop them in, clip any indu wands to the ring, and you're good to go.

Spend £20 on pods and get the indu Customisable Palette for FREE.

indu Customisable Palette
Always for teen, always with teens

We collaborated with teens from day one, involving them in every step of building indu, from product design through to social media plans. Our committee will always be the beating heart of our brand.

Learn more about our committee.

Learn more