Collection: Makeup

Lengthening and defining tubing mascara for lashes that last all day long.

A high-shine lip gloss available in five long-wearing, universal shades that give a soft and hydrated finish without any stickiness.

Our high-shine lip gloss duo in two long-wearing, universal shades with all the shimmer. Expect a soft and hydrated finish without any stickiness. Includes our limited-edition Party Season shade.

Your go-to Eyeshadow, Cheeky Smile and Light Beam pods for an everyday, natural makeup look. Comes with the indu customisable palette.

The perfect pairing of Cheeky Smile Lip & Cheek Tint and our Mirror Glaze lip gloss, in matching peachy tones.

The perfect pairing of Cheeky Smile Lip & Cheek Tint and our Mirror Glaze lip gloss, in matching pink tones.

Hit party mode with this set of Frosting All Over Shimmer, LiquidEyes eyeshadow and Soft-Glide Eye Pencil in a festive metallic colour palette.

A glowy edit of our Frosting All Over Shimmer, LiquidEyes eyeshadow and Mirror Glaze lip gloss to create an easy metallic makeup look.

A nearly natural edit of our Colourless makeup essentials for sculpted brows, longer lashes and a soft pink glow. Includes our Flexi-Hold Brow Gel, Stand Up Tubing Mascara and sellout One & Only pH GlowOil.

A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

A high-shine lip gloss available in five long-wearing, universal shades that give a soft and hydrated finish without any stickiness.

A high-shine lip gloss available in five long-wearing, universal shades that give a soft and hydrated finish without any stickiness.

A high-shine lip gloss available in five long-wearing, universal shades that give a soft and hydrated finish without any stickiness.

Get three of our latest smudge-proof LiquidEyes shades in this set, designed for a metallic moment. Includes Honey Sky, Moonlight Sky and Amber Sky.

Our complete Party Season makeup collection of best-selling products. Discover Frosting All Over Shimmer, LiquidEyes eyeshadow, Soft-Glide Eye Pencil and Mirror Glaze lip gloss in limited-edition festive shades.

Hit party mode with this set of Frosting All Over Shimmer, LiquidEyes eyeshadow and Soft-Glide Eye Pencil in a festive metallic colour palette.

A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

A glowy and luminous edit of our Eyeshadow, Cheeky Smile, and Light Beam pods. Comes with the indu customisable palette and a mirror.

A focused edit of our Eyeshadow and Light Beam pods, with an emphasis on the eyes. Comes with the indu customisable palette.

A high-shine lip gloss available in five long-wearing, universal shades that give a soft and hydrated finish without any stickiness.

A glowy edit of our Frosting All Over Shimmer, LiquidEyes eyeshadow and Mirror Glaze lip gloss to create an iridescent beachy makeup look.

A dreamy edit of our Frosting All Over Shimmer, LiquidEyes eyeshadow, Soft-Glide Eye Pencil and Mirror Glaze lip gloss to create a statement party look.

An edit of our Soft-Glide Eye Pencil, LiquidEyes eyeshadow and Mirror Glaze lip gloss to create an easy everyday makeup look.

Your new favourite duo for eye makeup that pops. Includes the eye essentials: our Soft-Glide Eye Pencil and Stand Up Tubing Mascara in black.

A trio of multi-purpose eye pencils with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

Lengthening and defining tubing mascara for lashes that last all day long.

An edit of eye makeup essentials for sculpted brows, longer lashes and sleek liner. Includes our Flexi-Hold Brow Gel, Stand Up Tubing Mascara and Soft-Glide Eye Pencil.

An edit of eye makeup essentials for sculpted brows, longer lashes and sleek liner. Includes our Flexi-Hold Brow Gel, Stand Up Tubing Mascara and Soft-Glide Eye Pencil.

A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

The indu customisable palette system: Empty palette, pods sold separately. Spend £20 on pods and get the palette free.

Creamy lip & cheek tint with a soft-focus, sheen of buildable colour.

Velvet-touch, matte bronzing powder for a natural, warm colour.

A cream-to-powder highlighter to add dimension and glow.

Creamy lip & cheek tint with a soft-focus, sheen of buildable colour.

Velvet-touch, matte bronzing powder for a natural, warm colour.

A magical multi-purpose shimmer infused with reflective pearls for an unmatched mirror-like, iridescent glow.

Creamy lip & cheek tint with a soft-focus, sheen of buildable colour.

Velvet-touch, matte bronzing powder for a natural, warm colour.

A magical multi-purpose shimmer infused with reflective pearls for an unmatched mirror-like, iridescent glow.