How we are responsible

To us, responsibility extends beyond recyclable materials and vegan formulas. Our commitment to making a positive impact on both the planet and its people is woven into every aspect of our business.

We understand that this is as important to you as it is to us. Trust that we are always looking to do the right thing.

This is a complex problem, there might not always be easy solutions, but we are dedicated to listening, learning, and evolving to do the best we can in all areas.

  • Vegan

  • Cruelty Free

  • Recyclable

  • Recycled Materials

  • Refillable

Preserving the environment
  • We aim for all of our product packaging to follow our 3 R Principlethey are either Recyclable, made from Recycled materials or are Refillable. Where possible, we created products that achieve all three.
  • Every single product is vegan and cruelty free.
  • All of our cartons and shipping materials are FSC (Forest Stewardship Council) certified, plastic free and 100% recyclable.
  • Interchangeable packaging and products that are flexible for experimentation help to reduce potential waste.
Supporting ethical practices

We work with all of our suppliers to ensure that they also value and prioritize socially and environmentally conscious practices including goals to reduce waste and emissions and support local communities, diversity and inclusion.

Protecting teen spirit

With a leading expert in teen psychology on our team, we’ve been able to better understand how we can positively influence your journey of self-discovery—helping you build self-esteem and embrace your true self as you navigate the exciting world of beauty and skincare.

We are a truly authentic beauty brand for teens, created with teens, and we want you to feel truly represented, which is why we only use teen models and refrain from any facial image editing—our imperfections are part of our genuine and unique beauty.

Your well-being is important to us, so we take all the necessary measures to ensure that our communities are safe and supportive and set an example for others to engage, learn and have fun.

We’ve partnered with Speakers 4 Schools, a non-profit, UK based charity who
work hard to level the playing field for young people from state schools and colleges and empower them to reach their potential by providing them with life-changing opportunities that they would otherwise struggle to access.