Collection: Bestsellers

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    Clear Squad Set

    Regular price £65
    Regular price Sale price £65

    Banish the blemishes and hydrate your skin after the summer sun with our Moisture Fix Mask, Universal Soft-Cream Moisturiser, Cleansing Pads and Spot On Paste, plus a free indu gift (worth £76, sold as a set for £65)

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    Cleansing Pads

    Regular price £12
    Regular price Sale price £12

    Pre-soaked, nourishing pads for kind-to-skin cleansing on the go.

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    One & Only pH GlowOil

    Regular price £16
    Regular price Sale price £16

    A multiuse gloss for skin and lips that creates a personalised pink, glowy tint based on your skin's unique pH.

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    On the Go Heroes Set

    Regular price £25
    Regular price Sale price £25

    On-the-go skin saviours to take with you every day. Keep your skin clean and glowing with this power set: our One&Only pH GlowOil and Cleansing Pads, plus a free indu gift (worth £36, sold as a set for £25)!

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    Stand Up Tubing Mascara - Black

    Regular price £14
    Regular price Sale price £14

    Lengthening and defining tubing mascara for lashes that last all day long.

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    Summer Glow Palette Edit

    Regular price £39
    Regular price Sale price £39

    An edit of Eyeshadow, Cheeky Smile, Sun Beam and Light Beam pods that’s all about the warm summer glow, 24/7. Comes with the indu customisable palette.

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    Going Undercover Set

    Regular price £50
    Regular price Sale price £50

    Cleverly clear makeup that’s your best-kept secret at school and beyond. Includes our Mattifying Skin Blurrer, Lift Up Lash Gel, Flexi-Hold Brow Gel and Nourishing Lip Oil, plus a free indu gift (worth £64, sold as a set for £50)!

  • Universal Soft-Cream Moisturiser

    Universal Soft-Cream Moisturiser

    Regular price £22
    Regular price Sale price £22

    An ultra-creamy moisturiser to provide all skin types with daily hydration for dreamy, balanced skin.

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    LiquidEyes - Candy Sky

    Regular price £10
    Regular price Sale price £10

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

  • Lift Up Lash Gel

    Lift Up Lash Gel

    Regular price £14
    Regular price Sale price £14

    Defining but subtle lash gel for a natural-looking finish.

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    Spot on Paste

    Regular price £14
    Regular price Sale price £14

    A targeted treatment to help reduce the appearance of blemishes and calm the skin.

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    Mirror Glaze Lip Gloss - Lilac Aura

    Regular price £14
    Regular price Sale price £14

    A high-shine lip gloss available in four long-wearing, universal shades that give a soft and hydrated finish without any stickiness.

  • Clarifying HydroGel Moisturiser

    Clarifying HydroGel Moisturiser

    Regular price £22
    Regular price Sale price £22

    An ultra-lightweight gel moisturiser that sinks in fast to hydrate oily and blemish-prone skin with a barely-there feel.

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    Summer Soul Makeup Set

    Regular price £30
    Regular price Sale price £30

    A glowy edit of our Frosting All Over Shimmer, LiquidEyes eyeshadow and Mirror Glaze lip gloss to create an iridescent beachy makeup look.

  • Universal Soft-Cream Moisturiser Refill

    Universal Soft-Cream Moisturiser Refill

    Regular price £16
    Regular price Sale price £16

    Refill cartridge for the Universal Soft-Cream Moisturiser, an ultra-creamy and nourishing moisturiser for all skin types.

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    Ultimate Clarifying Skincare Bundle

    Regular price £55
    Regular price Sale price £55

    Includes our Clarifying Cleanser and Moisturiser, Micro-Fine Wonder Scrub, and indu Flannel (Worth £61, sold as set for £55).

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    Ultimate Universal Skincare Bundle

    Regular price £55
    Regular price Sale price £55

    Includes our Universal Cleanser and Moisturiser, Micro-Fine Wonder Scrub, and indu Flannel (Worth £61, sold as set for £55).

  • Flexi-Hold Brow Gel

    Flexi-Hold Brow Gel

    Regular price £14
    Regular price Sale price £14

    Clear, flake-free brow gel for all-day-long hold.

  • Mattifying Skin Blurrer

    Mattifying Skin Blurrer

    Regular price £14
    Regular price Sale price £14

    Light-as-a-cloud skin blurrer which reduces the look of pores and removes shine for a smooth soft-focus finish. 

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    The No Makeup Makeup Set

    Regular price £45
    Regular price Sale price £45

    Get an easy no makeup makeup look with this edit of our Lift Up Lash Gel, Flexi-Hold Brow Gel, One & Only pH GlowOil and Mattifying Skin Blurrer.

  • Clarifying Gel Cleanser

    Clarifying Gel Cleanser

    Regular price £18
    Regular price Sale price £18

    A rebalancing gel-to-foam face wash for oily and blemish-prone skin, to cleanse away unwanted oil and impurities for clearer skin.

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    Frosting All Over Shimmer - Ultraviolet

    Regular price £8
    Regular price Sale price £8

    A magical multi-purpose shimmer infused with reflective pearls for an unmatched mirror-like, iridescent glow.

  • Clarifying HydroGel Moisturiser Refill

    Clarifying HydroGel Moisturiser Refill

    Regular price £16
    Regular price Sale price £16

    Refill cartridge for the Clarifying HydroGel Moisturiser, an ultra-lightweight gel moisturiser to hydrate oily and blemish-prone skin.

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    Everyday Shimmer Makeup Set

    Regular price £30
    Regular price Sale price £30

    An edit of our Soft-Glide Eye Pencil, LiquidEyes eyeshadow and Mirror Glaze lip gloss to create an easy everyday makeup look.

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    Eyes On Me Makeup Set

    Regular price £32
    Regular price Sale price £32

    An edit of eye makeup essentials for sculpted brows, longer lashes and sleek liner. Includes our Flexi-Hold Brow Gel, Stand Up Tubing Mascara and Soft-Glide Eye Pencil.

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    Clear & Glow Tonic Juice

    Regular price £18
    Regular price Sale price £18

    A gently exfoliating, super-mild toner to help reduce excess oil and prevent breakouts, while soothing skin and leaving a natural glow. Suitable for teens of 15 years+ with oily and blemish-prone skin.

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    Party Shimmer Makeup Set

    Regular price £35
    Regular price Sale price £35

    A dreamy edit of our Frosting All Over Shimmer, LiquidEyes eyeshadow, Soft-Glide Eye Pencil and Mirror Glaze lip gloss to create a statement party look.

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    Soft-Glide Pencil - Blue Lagoon

    Regular price £12
    Regular price Sale price £12

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

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Always for teen, always with teens

We collaborated with teens from day one, involving them in every step of building indu, from product design through to social media plans. Our committee will always be the beating heart of our brand.

Learn more about our committee.

Learn more