Collection: Bestsellers

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    Spot on Paste

    Regular price £14
    Regular price £14 Sale price £14

    A targeted treatment to help reduce the appearance of blemishes and calm the skin.

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    Universal Soft-Cream Moisturiser

    Regular price £22
    Regular price £22 Sale price £22

    An ultra-creamy moisturiser to provide all skin types with daily hydration for dreamy, balanced skin.

  • Worth £56

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    Going Undercover Set

    Regular price £50
    Regular price £50 Sale price £50

    Cleverly clear makeup that’s your best-kept secret at school and beyond. Includes our Mattifying Skin Blurrer, Lift Up Lash Gel, Flexi-Hold Brow Gel and Nourishing Lip Oil, plus a free indu gift (worth £64, sold as a set for £50)!

  • Worth £81

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    Complete Clarifying Routine (15+) Set

    Regular price £69
    Regular price £69 Sale price £69

    Includes our Clarifying Cleanser and Moisturiser, Clear & Glow Tonic Juice (15 years+), Clear Skin Fix Mask and indu Flannel (Worth £81, sold as set for £69).

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    Universal Mini Discovery Set

    Regular price £20
    Regular price £20 Sale price £20

    Discover our skincare bestsellers in travel-size form. Includes mini versions of our Universal Cream Cleanser, Universal Soft-Cream Moisturiser and Clear Skin Fix Mask.

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    Cleansing Pads

    Regular price £12
    Regular price £12 Sale price £12

    Pre-soaked, nourishing pads for kind-to-skin cleansing on the go.

  • Worth £64

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    Ultimate Universal Skincare Set

    Regular price £55
    Regular price £55 Sale price £55

    Our best-selling Universal Cream Cleanser, Universal Soft-Cream Moisturiser and Micro-Fine Wonder Scrub in a giftable set for all skincare lovers, whether beginners or pros. Suitable for all skin types.

  • Worth £64

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    Ultimate Clarifying Skincare Set

    Regular price £55
    Regular price £55 Sale price £55

    Our best-selling Clarifying Gel Cleanser, Clarifying HydroGel Moisturiser, Micro-Fine Wonder Scrub in a giftable set for all skincare lovers, whether beginners or pros. Suitable for oily and blemish-prone skin types.

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    One & Only pH GlowOil

    Regular price £16
    Regular price £16 Sale price £16

    A multiuse gloss for skin and lips that creates a personalised pink, glowy tint based on your skin's unique pH.

  • Worth £81

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    Complete Universal Routine Set

    Regular price £69
    Regular price £69 Sale price £69

    Includes our Universal Cleanser and Moisturiser, Hydrate & Nourish Tonic Milk, Moisture Fix Mask and indu Flannel (Worth £81, sold as set for £69).

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    Clarifying HydroGel Moisturiser

    Regular price £22
    Regular price £22 Sale price £22

    An ultra-lightweight gel moisturiser that sinks in fast to hydrate oily and blemish-prone skin with a barely-there feel.

  • Worth £58

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    The No Makeup Makeup Set

    Regular price £49
    Regular price £49 Sale price £49

    Get an easy no makeup makeup look with this edit of our Lift Up Lash Gel, Flexi-Hold Brow Gel, One & Only pH GlowOil and Mattifying Skin Blurrer.

  • Lift Up Lash Gel Colourless

    Lift Up Lash Gel

    Regular price £14
    Regular price £14 Sale price £14

    Defining but subtle lash gel for a natural-looking finish.

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    Universal Cream Cleanser

    Regular price £18
    Regular price £18 Sale price £18

    A gentle cream-to-foam face wash for every day use to cleanse and nourish all skin types.

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    Flexi-Hold Brow Gel

    Regular price £14
    Regular price £14 Sale price £14

    Clear, flake-free brow gel for all-day-long hold.

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    Stand Up Tubing Mascara - Black

    Regular price £14
    Regular price £14 Sale price £14

    Lengthening and defining tubing mascara for lashes that last all day long.

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    Clear Skin Fix Mask

    Regular price £18
    Regular price £18 Sale price £18

    A gentle but effective clay mask that visibly targets oil, blemishes and impurities without stripping essential moisture from the skin. 

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    Nourishing Lip Oil

    Regular price £14
    Regular price £14 Sale price £14

    A luxurious, non-sticky lip oil that leaves a glossy shine while nourishing and hydrating your lips.

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    Clarifying Gel Cleanser

    Regular price £18
    Regular price £18 Sale price £18

    A rebalancing gel-to-foam face wash for oily and blemish-prone skin, to cleanse away unwanted oil and impurities for clearer skin.

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    Everyday Hero SPF 50+

    Regular price £25
    Regular price £25 Sale price £25

    A lightweight, non-greasy SPF50+ face moisturiser that provides coverage from UVA, UVB, blue light and environmental stressors, for Broad Spectrum everyday protection, whatever the weather. Suitable for all skin types, including sensitive skin.

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    Frosting All Over Shimmer - Gold Rush

    Regular price £8
    Regular price £8 Sale price £8

    A magical multi-purpose shimmer infused with reflective pearls for an unmatched mirror-like, iridescent glow.

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    Mirror Glaze Lip Gloss - Sunset Aura

    Regular price £14
    Regular price £14 Sale price £14

    A high-shine lip gloss available in five long-wearing, universal shades that give a soft and hydrated finish without any stickiness.

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    Soft-Glide Pencil - Treetop

    Regular price £12
    Regular price £12 Sale price £12

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

  • Worth £26

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    Perfect Peach Makeup Duo Set

    Regular price £20
    Regular price £20 Sale price £20

    The perfect pairing of Cheeky Smile Lip & Cheek Tint and our Mirror Glaze lip gloss, in matching peachy tones.

  • Worth £44

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    Nearly Natural Makeup Set

    Regular price £44
    Regular price £44 Sale price £44

    A nearly natural edit of our Colourless makeup essentials for sculpted brows, longer lashes and a soft pink glow. Includes our Flexi-Hold Brow Gel, Stand Up Tubing Mascara and sellout One & Only pH GlowOil.

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Always for teen, always with teens

We collaborated with teens from day one, involving them in every step of building indu, from product design through to social media plans. Our committee will always be the beating heart of our brand.

Learn more about our committee.

Learn more