Collection: Bestsellers

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    Universal Mini Discovery Set

    Regular price £20
    Regular price £20 Sale price £20

    Discover our skincare bestsellers in travel-size form. Includes mini versions of our Universal Cream Cleanser, Universal Soft-Cream Moisturiser and Clear Skin Fix Mask.

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    Spot on Paste

    Regular price £14
    Regular price £14 Sale price £14

    A targeted treatment to help reduce the appearance of blemishes and calm the skin.

  • Worth £56

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    Going Undercover Set

    Regular price £50
    Regular price £50 Sale price £50

    Cleverly clear makeup that’s your best-kept secret at school and beyond. Includes our Mattifying Skin Blurrer, Lift Up Lash Gel, Flexi-Hold Brow Gel and Nourishing Lip Oil, plus a free indu gift (worth £64, sold as a set for £50)!

  • Worth £64

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    Ultimate Universal Skincare Set

    Regular price £55
    Regular price £55 Sale price £55

    Our best-selling Universal Cream Cleanser, Universal Soft-Cream Moisturiser and Micro-Fine Wonder Scrub in a giftable set for all skincare lovers, whether beginners or pros. Suitable for all skin types.

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    One & Only pH GlowOil

    Regular price £16
    Regular price £16 Sale price £16

    A multiuse gloss for skin and lips that creates a personalised pink, glowy tint based on your skin's unique pH.

  • Worth £58

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    The No Makeup Makeup Set

    Regular price £49
    Regular price £49 Sale price £49

    Get an easy no makeup makeup look with this edit of our Lift Up Lash Gel, Flexi-Hold Brow Gel, One & Only pH GlowOil and Mattifying Skin Blurrer.

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    Universal Soft-Cream Moisturiser

    Regular price £22
    Regular price £22 Sale price £22

    An ultra-creamy moisturiser to provide all skin types with daily hydration for dreamy, balanced skin.

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    Stand Up Tubing Mascara - Black

    Regular price £14
    Regular price £14 Sale price £14

    Lengthening and defining tubing mascara for lashes that last all day long.

  • Worth £64

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    Ultimate Clarifying Skincare Set

    Regular price £55
    Regular price £55 Sale price £55

    Our best-selling Clarifying Gel Cleanser, Clarifying HydroGel Moisturiser, Micro-Fine Wonder Scrub in a giftable set for all skincare lovers, whether beginners or pros. Suitable for oily and blemish-prone skin types.

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    Everyday Hero SPF 50+

    Regular price £25
    Regular price £25 Sale price £25

    A lightweight, non-greasy SPF50+ face moisturiser that provides coverage from UVA, UVB, blue light and environmental stressors, for Broad Spectrum everyday protection, whatever the weather. Suitable for all skin types, including sensitive skin.

  • Worth £26

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    Perfect Peach Makeup Duo Set

    Regular price £20
    Regular price £20 Sale price £20

    The perfect pairing of Cheeky Smile Lip & Cheek Tint and our Mirror Glaze lip gloss, in matching peachy tones.

  • Lift Up Lash Gel

    Lift Up Lash Gel

    Regular price £14
    Regular price £14 Sale price £14

    Defining but subtle lash gel for a natural-looking finish.

  • Clarifying Gel Cleanser

    Clarifying Gel Cleanser

    Regular price £18
    Regular price £18 Sale price £18

    A rebalancing gel-to-foam face wash for oily and blemish-prone skin, to cleanse away unwanted oil and impurities for clearer skin.

  • Flexi-Hold Brow Gel

    Flexi-Hold Brow Gel

    Regular price £14
    Regular price £14 Sale price £14

    Clear, flake-free brow gel for all-day-long hold.

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    Moisture Fix Mask

    Regular price £18
    Regular price £18 Sale price £18

    A pillowy soft and nourishing mask that delivers deep hydration to thirsty skin.

  • Worth £28

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    Mirror Glaze Double Shine Lip Gloss Set

    Regular price £25
    Regular price £25 Sale price £25

    Our high-shine lip gloss duo in two long-wearing, universal shades with all the shimmer. Expect a soft and hydrated finish without any stickiness. Includes our limited-edition Party Season shade.

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    Mirror Glaze Lip Gloss - Sunset Aura

    Regular price £14
    Regular price £14 Sale price £14

    A high-shine lip gloss available in five long-wearing, universal shades that give a soft and hydrated finish without any stickiness.

  • Worth £81

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    Complete Clarifying Routine (15+) Set

    Regular price £69
    Regular price £69 Sale price £69

    Includes our Clarifying Cleanser and Moisturiser, Clear & Glow Tonic Juice (15 years+), Clear Skin Fix Mask and indu Flannel (Worth £81, sold as set for £69).

  • Worth £81

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    Complete Universal Routine Set

    Regular price £69
    Regular price £69 Sale price £69

    Includes our Universal Cleanser and Moisturiser, Hydrate & Nourish Tonic Milk, Moisture Fix Mask and indu Flannel (Worth £81, sold as set for £69).

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    Nourishing Lip Oil

    Regular price £14
    Regular price £14 Sale price £14

    A luxurious, non-sticky lip oil that leaves a glossy shine while nourishing and hydrating your lips.

  • Worth £32

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    Soft Honey Set

    Regular price £30
    Regular price £30 Sale price £30

    A glowy edit of our Frosting All Over Shimmer, LiquidEyes eyeshadow and Mirror Glaze lip gloss to create an easy metallic makeup look.

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    Frosting All Over Shimmer - Gold Rush

    Regular price £8
    Regular price £8 Sale price £8

    A magical multi-purpose shimmer infused with reflective pearls for an unmatched mirror-like, iridescent glow.

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    Soft-Glide Pencil - Treetop

    Regular price £12
    Regular price £12 Sale price £12

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

  • Worth £59

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    Everyday Skin Glow Set

    Regular price £50
    Regular price £50 Sale price £50

    Prep and protect your skin for all-day glow with this set. Add our Universal Cream Cleanser, new Everyday Hero SPF50+ and our best-selling One&Only pH GlowOil to your beauty routine. (Worth £59, sold as set for £50).

  • Worth £44

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    Nearly Natural Makeup Set

    Regular price £44
    Regular price £44 Sale price £44

    A nearly natural edit of our Colourless makeup essentials for sculpted brows, longer lashes and a soft pink glow. Includes our Flexi-Hold Brow Gel, Stand Up Tubing Mascara and sellout One & Only pH GlowOil.

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Always for teen, always with teens

We collaborated with teens from day one, involving them in every step of building indu, from product design through to social media plans. Our committee will always be the beating heart of our brand.

Learn more about our committee.

Learn more