Collection: Makeup - Featured Products

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    Stand Up Tubing Mascara - Black

    Regular price £14
    Regular price Sale price £14

    Lengthening and defining tubing mascara for lashes that last all day long.

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    Everyday Natural Palette Edit

    Regular price £35
    Regular price Sale price £35

    Your go-to Eyeshadow and Cheeky Smile pods for an everyday, natural makeup look. Comes with the indu customisable palette and a mirror.

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    Mirror Glaze Lip Gloss - Aura

    Regular price £14
    Regular price Sale price £14

    A high shine lip gloss available in three long-wearing, universal shades that give a soft and hydrated finish without any stickiness.

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    LiquidEyes - Trio

    Regular price £18
    Regular price Sale price £18

    Get all three 3 universally flattering, smudge-proof shades of LiquidEyes at a discounted price, normally £30

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    Light Beam Highlighter

    Regular price £8
    Regular price Sale price £8

    A cream-to-powder highlighter to add dimension and glow.

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    Eyeshadow - Golden Hour

    Regular price £8
    Regular price Sale price £8

    Soft Shimmer Eyeshadow

  • Cheeky Smile - Sunset Peach

    Cheeky Smile - Sunset Peach

    Regular price £12
    Regular price Sale price £12

    Creamy lip & cheek tint with a soft-focus, sheen of buildable colour.

  • Sun Beam Bronzer - Medium

    Sun Beam Bronzer - Medium

    Regular price £12
    Regular price Sale price £12

    Velvet-touch, matte bronzing powder for a natural, warm colour.

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Always for teen, always with teens

We collaborated with teens from day one, involving them in every step of building indu, from product design through to social media plans. Our committee will always be the beating heart of our brand.

Learn more about our committee.

Learn more