Collection: Just Dropped

  • Worth £12

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    Soft-Glide Pencil - Treetop

    Regular price £10
    Regular price £12 Sale price £10

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

  • Worth £14

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    Mirror Glaze Lip Gloss - Sunset Aura

    Regular price £12.50
    Regular price £14 Sale price £12.50

    A high-shine lip gloss available in four long-wearing, universal shades that give a soft and hydrated finish without any stickiness.

  • Worth £10

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    LiquidEyes - Moonlight Sky

    Regular price £9
    Regular price £10 Sale price £9

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

  • Worth £10

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    LiquidEyes - Amber Sky

    Regular price £9
    Regular price £10 Sale price £9

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

  • Worth £10

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    LiquidEyes - Honey Sky

    Regular price £9
    Regular price £10 Sale price £9

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

  • Worth £30

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    Easy Glow Set

    Regular price £22
    Regular price £25 Sale price £22

    Hit party mode with this set of Frosting All Over Shimmer, LiquidEyes eyeshadow and Soft-Glide Eye Pencil in a festive metallic colour palette.

  • Worth £64

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    Party Season Makeup Set

    Regular price £52
    Regular price £55 Sale price £52

    Our complete Party Season makeup collection of best-selling products. Discover Frosting All Over Shimmer, LiquidEyes eyeshadow, Soft-Glide Eye Pencil and Mirror Glaze lip gloss in limited-edition festive shades.

  • Worth £32

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    Soft Honey Set

    Regular price £28
    Regular price £30 Sale price £28

    A glowy edit of our Frosting All Over Shimmer, LiquidEyes eyeshadow and Mirror Glaze lip gloss to create an easy metallic makeup look.

  • Worth £44

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    Khaki Glam Set

    Regular price £38
    Regular price £40 Sale price £38

    Hit party mode with this set of Frosting All Over Shimmer, LiquidEyes eyeshadow and Soft-Glide Eye Pencil in a festive metallic colour palette.

  • Worth £8

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    Frosting All Over Shimmer - Gold Rush

    Regular price £7
    Regular price £8 Sale price £7

    A magical multi-purpose shimmer infused with reflective pearls for an unmatched mirror-like, iridescent glow.

  • Worth £28

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    Mirror Glaze Double Shine Lip Gloss Set

    Regular price £24
    Regular price £25 Sale price £24

    Our high-shine lip gloss duo in two long-wearing, universal shades with all the shimmer. Expect a soft and hydrated finish without any stickiness. Includes our limited-edition Party Season shade.

  • Worth £30

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    LiquidEyes Metallic Skies Shadow-liner Set

    Regular price £24
    Regular price £25 Sale price £24

    Get three of our latest smudge-proof LiquidEyes shades in this set, designed for a metallic moment. Includes Honey Sky, Moonlight Sky and Amber Sky.

  • Worth £25

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    Everyday Hero SPF 50+

    Regular price £22
    Regular price £25 Sale price £22

    A lightweight, non-greasy SPF50+ face moisturiser that provides coverage from UVA, UVB, blue light and environmental stressors, for Broad Spectrum everyday protection, whatever the weather. Suitable for all skin types, including sensitive skin.

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Always for teen, always with teens

We collaborated with teens from day one, involving them in every step of building indu, from product design through to social media plans. Our committee will always be the beating heart of our brand.

Learn more about our committee.

Learn more