Trending look – no mascara makeup

Makeup Look

You might have seen it all over TikTok or modelled by natural makeup pro Hailey Bieber, but this summer’s top makeup trend is no mascara makeup.

This no fuss, minimal effort makeup look is exactly what it sounds like – mascara free.

It’s definitely an extension of the popular ‘no makeup’ makeup trend, taking it further by only using lash curlers or gels to enhance your natural lashes.

To nail the trend, spend less time on your lashes or lids and more on your complexion, instead opting for dewy natural skin, defined brows and light-catching glow.


If you don’t know where to start, grab our Lift Up Lash Gel to give your lashes a boost and our Flexi-Hold Brow Gel to bring the focus to your brows instead.