Trending look – no mascara makeup

Makeup Look

You might have seen it all over TikTok or modelled by natural makeup pro Hailey Bieber, but this summer’s top makeup trend is no mascara makeup.

This no fuss, minimal effort makeup look is exactly what it sounds like – mascara free.

It’s definitely an extension of the popular ‘no makeup’ makeup trend, taking it further by only using lash curlers or gels to enhance your natural lashes.

To nail the trend, spend less time on your lashes or lids and more on your complexion, instead opting for dewy natural skin, defined brows and light-catching glow.


If you don’t know where to start, grab our Lift Up Lash Gel to give your lashes a boost and our Flexi-Hold Brow Gel to bring the focus to your brows instead.

  • Flexi-Hold Brow Gel Colourless

    Flexi-Hold Brow Gel

    £14
    £14 £14

    Clear, flake-free brow gel for all-day-long hold.
  • Lift Up Lash Gel Colourless

    Lift Up Lash Gel

    £14
    £14 £14

    Defining but subtle lash gel for a natural-looking finish.

  • Worth £58

    The No Makeup Makeup Set Colourless

    The No Makeup Makeup Set

    £49
    £49 £49

    Get an easy no makeup makeup look with this edit of our Lift Up Lash Gel, Flexi-Hold Brow Gel, One & Only pH GlowOil and Mattifying Skin Blurrer.

  • One & Only pH GlowOil Colourless

    One & Only pH GlowOil

    £16
    £16 £16

    A multiuse gloss for skin and lips that creates a personalised pink, glowy tint based on your skin's unique pH.
  • Mattifying Skin Blurrer Colourless

    Mattifying Skin Blurrer

    £14
    £14 £14

    Light-as-a-cloud skin blurrer which reduces the look of pores and removes shine for a smooth soft-focus finish. 
  • Cheeky Smile - Guava Glow Makeup

    Cheeky Smile - Guava Glow

    £12
    £12 £12

    Creamy lip & cheek tint with a soft-focus, sheen of buildable colour.
  • Light Beam Highlighter Makeup

    Light Beam Highlighter

    £8
    £8 £8

    A cream-to-powder highlighter to add dimension and glow.
  • Sun Beam Bronzer - Deep Makeup

    Sun Beam Bronzer - Deep

    £12
    £12 £12

    Velvet-touch, matte bronzing powder for a natural, warm colour.
  • Sun Beam Bronzer - Medium Makeup

    Sun Beam Bronzer - Medium

    £12
    £12 £12

    Velvet-touch, matte bronzing powder for a natural, warm colour.
  • Eyeshadow - Matte

    Eyeshadow - Coffee Bean

    £8
    £8 £8

    Nude Matte Eyeshadow
  • Eyeshadow - Peony Makeup

    Eyeshadow - Peony

    £8
    £8 £8

    Nude Matte Eyeshadow
  • Eyeshadow - Toasted Pecan Makeup

    Eyeshadow - Toasted Pecan

    £8
    £8 £8

    Nude Matte Eyeshadow