Ice Pop Makeup Look

Our soft blue eyeshadow look, inspired by this year’s hottest makeup trend. When it comes to eyeshadow, blue is back in a big way for 2024.

Sea foam, cornflower, cerulean or sapphire. When it comes to eyeshadow, it's all about blue in 2024.

Our inspo? Everyone from Kendall Jenner to Lily Rose Depp has tried their take on this dreamy eye look, in all the frosty textures and smoky denim shades.

There are so many ways to wear the colour, whether statement accents or even graphic eyeliner.

There are so many
ways to wear the colour, whether statement accents or even graphic
eyeliner.

With this in mind, don’t be scared to experiment. This is your chance to get creative and wear the look however you want, totally depending on your style or mood.

If we’ve caught your attention and you need visuals, enter: our Ice Pop look.


We’ve mapped the blue eyeshadow aesthetic in our own inspo moodboard.

Plus, check out the video below to see how we create our take on soft blue eye makeup, using our shade Moon Blue.