Meet indu

Formulated for teen skin

Loved by teens, trusted by parents, recommended by industry experts

Welcome to the indu world, we're so glad you're here.

All indu products are safe and suitable for every teen skin type.

In a world where skincare is a constant hot topic on social media, indu is an inspiring brand that encapsulates everything teens need – safe, affordable, aspirational products targeted specifically for them – all communicated appropriately and responsibly.

Everyday Hero SPF 50+ Skincare Model

Why is indu great for your teen

  • Formulated specifically for teen skin, with unique Tribiotic Complex to respect and benefit the teen skin microbiome
  • No harsh or stripping ingredients suited to more mature skin - see our No Go ingredients list here
  • Testing – indu follows UK and EU Cosmetic Regulations and goes above and beyond with additional testing, to ensure the products are gentle for teen skin without compromising on performance
  • Founded and backed by industry experts
  • We’re informed by teen trends and habits – straight from the teens themselves through our in-house committee. Every product is trialled by and designed with them in mind
  • Planet friendly – our packaging is recyclable, and our moisturisers and cleansers are refillable
  • Mental health – we work with Bettina Hohnen, a teen psychologist, to shape our messaging, ensuring that everything we do is considered and appropriately addresses teen subjects

Made for teen skin

Vegan

Cruelty Free

Dermatologically Tested

Non-Comedogenic

What indu parents say about us

Recommended by industry experts

Caroline Hirons, skincare expert

"I love a cream cleanser and INDU’s Universal Cream Cleanser is absolutely brilliant. Barrier-friendly, and gentle enough for literally every skin type.

It has a beautiful texture, removes makeup and SPF with no residue, and doesn’t leave your skin feeling tight or squeaky. Basically, it does exactly what a cleanser should do.

Cleanse, without irritating your skin or your wallet. Great for first cleanse, second cleanse, AM, PM, you name it."

Wayne Goss, makeup artist

"This is really going to change the industry and how the industry views the teenagers and changes in their skin and changes that they want in their appearance.

What we don’t want is for our children is for them to appear older and that’s why indu range is going to revolutionise it."

Parent reviews

Ateh

“This amazing brand aimed at teenagers makes me happy and hopeful”

Rosie

“My daughter loves indu's products. They allow her to experiment with make up and still stay within her school uniform. The products themselves are high quality and last well."

Nerina

“My 16-year-old son is typically averse to looking after his skin, but he’s loving this. Keep up the good work!”

Before After

Real skin results after 4 weeks*:

63% of teens had a decrease in blemish-forming bacteria

9/10 teens said their skin was less oily after 2 weeks

84% of teens agreed their skin looked clearer after using the routine

*A trial of 22 participants, performed by an independent lab on girls and boys between the ages of 13-22 with a range of skin tones and types, using Clarifying Gel Cleanser, Clarifying HydroGel Moisturiser and Spot On Paste as a routine for 28 days.

Learn more

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Universal 3-step Skincare Set

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Want to know more?

indu101 is our hub for both teens and parents, where we break down the beauty buzz words, decode teen skin terminology and recreate the hottest trends

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