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Worth £12
Cheeky Smile - Currant Crush
Regular price £10Regular priceUnit price per£12Sale price £10
Creamy lip & cheek tint with a soft-focus, sheen of buildable colour.
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Worth £12
Cheeky Smile - Guava Glow
Regular price £10Regular priceUnit price per£12Sale price £10
Creamy lip & cheek tint with a soft-focus, sheen of buildable colour.
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Worth £12
Cheeky Smile - Raspberry Pop
Regular price £10Regular priceUnit price per£12Sale price £10
Creamy lip & cheek tint with a soft-focus, sheen of buildable colour.
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Worth £12
Cheeky Smile - Sunset Peach
Regular price £10Regular priceUnit price per£12Sale price £10
Creamy lip & cheek tint with a soft-focus, sheen of buildable colour.
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Worth £18
Clarifying Gel Cleanser
Regular price £16Regular priceUnit price per£18Sale price £16
A rebalancing gel-to-foam face wash for oily and blemish-prone skin, to cleanse away unwanted oil and impurities for clearer skin.
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Worth £12
Clarifying Gel Cleanser Refill
Regular price £11Regular priceUnit price per£12Sale price £11
Refill cartridge for the Clarifying Gel Cleanser, a rebalancing gel-to-foam face wash for oily and blemish-prone skin
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Worth £22
Clarifying HydroGel Moisturiser
Regular price £20Regular priceUnit price per£22Sale price £20
An ultra-lightweight gel moisturiser that sinks in fast to hydrate oily and blemish-prone skin with a barely-there feel.
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Worth £16
Clarifying HydroGel Moisturiser Refill
Regular price £14Regular priceUnit price per£16Sale price £14
Refill cartridge for the Clarifying HydroGel Moisturiser, an ultra-lightweight gel moisturiser to hydrate oily and blemish-prone skin.
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Worth £44
Clarifying Skincare Booster Set
Regular price £32Regular priceUnit price per£32Sale price £32
Includes our Clear Skin Fix Mask, Spot On Paste and Cleansing Pads (Worth £44, sold as set for £35).
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Worth £12
Cleansing Pads
Regular price £11Regular priceUnit price per£12Sale price £11
Pre-soaked, nourishing pads for kind-to-skin cleansing on the go.
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Worth £18
Clear & Glow Tonic Juice
Regular price £16Regular priceUnit price per£18Sale price £16
A gently exfoliating, super-mild toner to help reduce excess oil and prevent breakouts, while soothing skin and leaving a natural glow. Suitable for teens of 15 years+ with oily and blemish-prone skin.
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Worth £18
Clear Skin Fix Mask
Regular price £16Regular priceUnit price per£18Sale price £16
A gentle but effective clay mask that visibly targets oil, blemishes and impurities without stripping essential moisture from the skin.
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Worth £81
Complete Clarifying Routine (15+) Set
Regular price £67Regular priceUnit price per£69Sale price £67
Includes our Clarifying Cleanser and Moisturiser, Clear & Glow Tonic Juice (15 years+), Clear Skin Fix Mask and indu Flannel (Worth £81, sold as set for £69).
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Worth £81
Complete Universal Routine Set
Regular price £67Regular priceUnit price per£69Sale price £67
Includes our Universal Cleanser and Moisturiser, Hydrate & Nourish Tonic Milk, Moisture Fix Mask and indu Flannel (Worth £81, sold as set for £69).
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Worth £30
Easy Glow Set
Regular price £22Regular priceUnit price per£25Sale price £22
Hit party mode with this set of Frosting All Over Shimmer, LiquidEyes eyeshadow and Soft-Glide Eye Pencil in a festive metallic colour palette.
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Worth £25
Everyday Hero SPF 50+
Regular price £22Regular priceUnit price per£25Sale price £22
A lightweight, non-greasy SPF50+ face moisturiser that provides coverage from UVA, UVB, blue light and environmental stressors, for Broad Spectrum everyday protection, whatever the weather. Suitable for all skin types, including sensitive skin.
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Worth £54
Everyday Natural Palette
Regular price £42Regular priceUnit price per£45Sale price £42
Your go-to Eyeshadow, Cheeky Smile and Light Beam pods for an everyday, natural makeup look. Comes with the indu customisable palette.
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Worth £59
Everyday Shimmer Makeup Set
Regular price £28Regular priceUnit price per£30Sale price £28
An edit of our Soft-Glide Eye Pencil, LiquidEyes eyeshadow and Mirror Glaze lip gloss to create an easy everyday makeup look.
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Worth £59
Everyday Skin Glow Set
Regular price £47Regular priceUnit price per£50Sale price £47
Prep and protect your skin for all-day glow with this set. Add our Universal Cream Cleanser, new Everyday Hero SPF50+ and our best-selling One&Only pH GlowOil to your beauty routine. (Worth £59, sold as set for £50).
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Eye Basics Makeup Duo
Regular price £21Regular priceUnit price per£26Sale price £21
Your new favourite duo for eye makeup that pops. Includes the eye essentials: our Soft-Glide Eye Pencil and Stand Up Tubing Mascara in black.
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Worth £40
Eyes On Me Makeup Set - Black
Regular price £30Regular priceUnit price per£32Sale price £30
An edit of eye makeup essentials for sculpted brows, longer lashes and sleek liner. Includes our Flexi-Hold Brow Gel, Stand Up Tubing Mascara and Soft-Glide Eye Pencil.
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Worth £40
Eyes On Me Makeup Set - Brown
Regular price £30Regular priceUnit price per£32Sale price £30
An edit of eye makeup essentials for sculpted brows, longer lashes and sleek liner. Includes our Flexi-Hold Brow Gel, Stand Up Tubing Mascara and Soft-Glide Eye Pencil.
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Worth £8
Eyeshadow - Buttercream
Regular price £7Regular priceUnit price per£8Sale price £7
Nude Matte Eyeshadow
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Worth £8
Eyeshadow - Chocolate Ganache
Regular price £7Regular priceUnit price per£8Sale price £7
Soft Shimmer Eyeshadow
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Worth £8
Eyeshadow - Cocoa Smoke
Regular price £7Regular priceUnit price per£8Sale price £7
Nude Matte Eyeshadow
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Worth £8
Eyeshadow - Coffee Bean
Regular price £7Regular priceUnit price per£8Sale price £7
Nude Matte Eyeshadow
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Worth £8
Eyeshadow - Comet
Regular price £7Regular priceUnit price per£8Sale price £7
Bold Shimmer Eyeshadow
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Worth £8
Eyeshadow - Firelight
Regular price £7Regular priceUnit price per£8Sale price £7
Bold Shimmer Eyeshadow
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Worth £8
Eyeshadow - Golden Hour
Regular price £7Regular priceUnit price per£8Sale price £7
Soft Shimmer Eyeshadow
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Worth £8
Eyeshadow - Moon Blue
Regular price £7Regular priceUnit price per£8Sale price £7
Soft Shimmer Eyeshadow
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Worth £8
Eyeshadow - Moonlight
Regular price £7Regular priceUnit price per£8Sale price £7
Bold Shimmer Eyeshadow
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Worth £8
Eyeshadow - Mulberry
Regular price £7Regular priceUnit price per£8Sale price £7
Soft Shimmer Eyeshadow
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Worth £8
Eyeshadow - Peony
Regular price £7Regular priceUnit price per£8Sale price £7
Nude Matte Eyeshadow
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Worth £8
Eyeshadow - Pink Quartz
Regular price £7Regular priceUnit price per£8Sale price £7
Soft Shimmer Eyeshadow
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Worth £8
Eyeshadow - Sandy Dunes
Regular price £7Regular priceUnit price per£8Sale price £7
Nude Matte Eyeshadow
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Worth £8
Eyeshadow - Supernova
Regular price £7Regular priceUnit price per£8Sale price £7
Bold Shimmer Eyeshadow
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Worth £8
Eyeshadow - Toasted Pecan
Regular price £7Regular priceUnit price per£8Sale price £7
Nude Matte Eyeshadow
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Worth £14
Flexi-Hold Brow Gel
Regular price £13Regular priceUnit price per£14Sale price £13
Clear, flake-free brow gel for all-day-long hold.
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Worth £8
Frosting All Over Shimmer - Gold Rush
Regular price £7Regular priceUnit price per£8Sale price £7
A magical multi-purpose shimmer infused with reflective pearls for an unmatched mirror-like, iridescent glow.
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Worth £8
Frosting All Over Shimmer - Ultraviolet
Regular price £7Regular priceUnit price per£8Sale price £7
A magical multi-purpose shimmer infused with reflective pearls for an unmatched mirror-like, iridescent glow.
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Worth £56
Going Undercover Set
Regular price £47Regular priceUnit price per£50Sale price £47
Cleverly clear makeup that’s your best-kept secret at school and beyond. Includes our Mattifying Skin Blurrer, Lift Up Lash Gel, Flexi-Hold Brow Gel and Nourishing Lip Oil, plus a free indu gift (worth £64, sold as a set for £50)!
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Worth £18
Hydrate & Nourish Tonic Milk
Regular price £16Regular priceUnit price per£18Sale price £16
An ultra-hydrating multi-purpose milk for everyday use, to calm and nourish all skin types.
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Worth £48
Hydrating Skincare Booster Set
Regular price £37Regular priceUnit price per£39Sale price £37
Includes our Moisture Fix Mask, Hydrate & Nourish Tonic Milk and Cleansing Pads (worth £48, sold as a set for £39)
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indu Customisable Palette
Regular price £10Regular priceUnit price per
The indu customisable palette system: Empty palette, pods sold separately. Spend £20 on pods and get the palette free.
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Indu e-Gift Card
Regular price From £25Regular priceUnit price per
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indu slim mesh beauty bag
Regular price £0Regular priceUnit price per
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Worth £14
Invisible Mattifier
Regular price £13Regular priceUnit price per£18.50Sale price £13
A translucent but magically mattifying powder for a smooth, matte, finish on all skin tones. Comes with a Mini Puff Applicator
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Worth £44
Khaki Glam Set
Regular price £38Regular priceUnit price per£40Sale price £38
Hit party mode with this set of Frosting All Over Shimmer, LiquidEyes eyeshadow and Soft-Glide Eye Pencil in a festive metallic colour palette.
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Worth £28
Lash & Brow Gel Bundle
Regular price £17.86Regular priceUnit price per£28Sale price £17.86
Define and lift your lashes with Lift Up Lash Gel and sculpt your brows with Flexi-Hold Brow Gel.
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Worth £14
Lift Up Lash Gel
Regular price £12Regular priceUnit price per£14Sale price £12
Defining but subtle lash gel for a natural-looking finish.
but wait there's more....
but wait there's more....
but wait there's more....
but wait there's more....
We collaborated with teens from day one, involving them in every step of building indu, from product design through to social media plans. Our committee will always be the beating heart of our brand.
Learn more about our committee.