Mums Net
Formulated for teen skin
Loved by teens, trusted by parents, recommended by industry experts
Welcome to the indu world, we're so glad you're here.All indu products are safe and suitable for every teen skin type, from light-as-air moisturisers and clear makeup to customisable palettes. In a world where skincare is a constant hot topic on social media, indu is an inspiring brand that encapsulates everything teens need – safe, affordable, aspirational products targeted specifically for them – all communicated appropriately and responsibly.
Everything we do and every product we create is informed by our in-house community of 250+ globally diverse teens. To build the brand on a foundation of credibility, we first conducted extensive research with a specialist kids agency, Kids Know Best, to understand teen beauty behaviours and habits. We also consult a teen psychologist to shape our messaging from a mental health perspective, ensuring that everything we do is considered and appropriately addresses teen subjects in the right way.
Why indu is great for your teen
- Formulated specifically for teen skin, with unique Tribiotic Complex to respect and benefit the teen skin microbiome
- Every product is safe and suitable for all teen skin types
- No harsh or stripping ingredients suited to more mature skin - see our No Go ingredients list here
- Testing – indu follows UK and EU Cosmetic Regulations and goes above and beyond with additional testing, to ensure the products are gentle for teen skin without compromising on performance
- Founded and backed by industry experts
- We’re informed by teen trends and habits – straight from the teens themselves through our in-house committee. Every product is trialled by and designed with them in mind
- Planet friendly – our packaging is recyclable, and our moisturisers and cleansers are refillable
- Mental health – we work with Bettina Hohnen, a teen psychologist, to shape our messaging, ensuring that everything we do is considered and appropriately addresses teen subjects