• Everyday Hero SPF 50+ Skincare Model 5

    Skincare

    Specifically formulated for teen skin. Build your most effective teen skincare routine with our gentle skincare.

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  • model applies pH Oil to her cheek

    Colourless

    Cleverly clear and totally school friendly. Discover the natural look-enhancing products to nail the 'no makeup' makeup look.

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  • model applies Cheeky Smile to her lips

    Makeup

    Everything you need to build your dream makeup kit. Formulated with hydrating skincare ingredients for all teen skin tones and types.

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About indu

Formulated for teen skin

At indu, we’re on a mission to make sure that teens use safe and suitable products – because teen skin isn’t the same as adult skin! Every indu product is specifically made for your skin, with ingredients that are gentle and effective on all skin types. We’re passionate about giving teens a voice – our in-house committee now has over 200 young people, aged 14-19, who have a say in everything we do, from product testing to social media and marketing campaigns.

Thousands of teens already love our products – explore our range to find your new favourite!

Read More

indu & you ❤️

Celebrating teens everywhere

Discover how we honour our ongoing commitment to supporting teen talent beyond the world of beauty

indu x The BRIT School

Inspiring young people to pursue the creative arts

Find Out More

indu Sponsorship Programme

Spotlighting young athletes to empower teens in sport

Discover Now
  • Zahara, 17

    "I have experienced SO MANY bad reactions to makeup and skincare brands due to the fact it's not made for my skin, indu creates THE perfect products for teenage skin which never cause a reaction or influence breakouts”

  • Lila, 15

    "indu is a brand you can learn, create and socialise with. The community surrounding this brand is undeniably kind and welcoming!! the amount of people I’ve connected/made friends with is crazy compared to before I found indu"

  • Christian, 17

    “i love indu for not only being affordable, cruelty free, and fit for all ages but their skincare has never triggered any bad reactions on my skin”

  • Daisy, 17

    ​"indu is one of my all time favourite skincare and makeup brands! I love how gentle the products are and they always leave my skin feeling amazing”

  • Stephanie, 17

    “I love indu because their products are inclusive. They target and work for all kinds of skin and they have a great community”

  • Maisy, 16

    “indu products give me a radiant and flawless glow with a natural finish that feels as amazing as it looks"​

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indu FAQs

What makes indu different from other skincare brands?

There are so many reasons that we love indu, and we hope you will too. Above all else, we always put teens first.

It all starts with our teen committee, who have helped us build the brand and our products from the very beginning. Teen voices really matter to us, and that’s why we’re committed to amplifying them through everything we do.

Then come the products. Each one is formulated for teen skin and dermatologically tested on real teens, so you know it’s totally safe and suitable for your skin. Our formulas are also non-comedogenic, so they won’t clog pores – aka what causes spots. There’s something for everyone to create their own daily skincare routine. As a starting point, all you need is cleanser, moisturiser and SPF!

What ages is indu suitable for?

indu is suitable for teens of all ages, typically from 13 to 19. But, there’s nothing stopping anyone over 19 from using indu – our products are all formulated to be gentle on all skin types. So even sensitive skin can be happy, healthy and balanced.

Where are indu products made?

All indu products are made in Europe, and most of our skincare is made in the UK. If you want to know a specific country of origin, you can find it on the back of our product packaging.

How is indu planet friendly?

Our commitment to making a positive impact is guided by three ‘R Principles’:
• recyclable
• made from recycled materials
• refillable
Where possible, indu products achieve all three of these values. All cartons and shipping materials are FSC (Forest Stewardship Council) certified, plastic free and 100% recyclable. We work to reduce unnecessary wastage by offering refillable packaging for all moisturisers and cleansers – shop them here!

How can I get more involved with indu?

Teens are at the core of everything we do – whether that’s products, marketing campaigns, social content or events. If you want to get involved and have your say, you can sign up here to join indu fans. We can’t wait to hear from you!