For a soft and subtle look:

• No primer necessary, but if you do use one, apply and let it dry
• Using your finger or a small fluffy brush sweep the shadow across your eyelid and blend
• Add more until you achieve the depth of colour you wish

For a bolder more defined look:

• Pat and tap onto the eyelid with your finger or with a brush for deeper finish

For a smudged lines:

• Swirl a small tipped brush into the pod and smooth across your lash line
• Blend into a defined line or a diffused smudge

General tips:

• If you want to layer, start with the lightest shade and gradually move to darker
• Similarly, if mixing mattes and shimmers, start with the matte and layer the shimmer on top
• Blend away with your finger or a brush to make the colours transition into each other seamlessly