Eyeshadow is perfect for any occasion—it’s all about when you feel like expressing yourself. For house parties, try a smoky eye or bold cat-eye liner. At concerts, go vibrant with glittery designs or colorful shades that match your outfit. There’s no wrong time to get creative!
When and where to wear eyeshadow? The easiest answer is, whenever you want to!
There’s no “perfect” occasion, but here’s some fun occasions and suggestions:
House parties – this is the perfect chance to glam up and go for something different. Try some smoky eye makeup using Coffee Bean and statement cat-eye liner with our Black Soft-Glide Eye Pencil.
Concerts – if you can’t go bold for your favourite artist, when can you? Create a cute glitter-packed design or a shimmering lid with eyeshadows like Moonlight or Supernova, or Soft-Glide Eye Pencil in Blue Lagoon – colour code it to your outfit for bonus points.
Dinner out with the family – you might be dressing up for dinner, so what’s stopping you from switching up the eye makeup? Hint: try a bronze or copper lid like Firelight or Comet eyeshadows and a brown liner like our Soft-Glide Eye Pencil in Rich Cocoa.
On holiday – we all feel like our best selves on holiday, so take the golden hour as inspiration and try gold eyeshadow like Golden Hour, to match that fresh-off-the-beach skin glow.
The weekend – eyeshadow doesn’t have to mean special occasion shimmer. A sheer layer of subtle colour might be all your need to make your makeup pop – try LiquidEyes in Candy Sky.
