When should I wear eyeshadow?

Makeup

You asked, we delivered: here’s our top suggestions on when and where to wear eyeshadow!

Whether you’re a minimal or full-coverage makeup lover, or somewhere in between, one thing’s for sure: makeup is a way to express yourself, and your personal style.

However you choose to wear your makeup is entirely up to you.

When and where to wear eyeshadow? The easiest answer is, whenever you want to!

There’s no “perfect” occasion, but here’s some fun occasions and suggestions:

House parties – this is the perfect chance to glam up and go for something different. Try some smoky eye makeup using Coffee Bean and statement cat-eye liner with our Black Soft-Glide Eye Pencil.

Concerts – if you can’t go bold for your favourite artist, when can you? Create a cute glitter-packed design or a shimmering lid with eyeshadows like Moonlight or Supernova, or Soft-Glide Eye Pencil in Blue Lagoon – colour code it to your outfit for bonus points.

Dinner out with the family – you might be dressing up for dinner, so what’s stopping you from switching up the eye makeup? Hint: try a bronze or copper lid like Firelight or Comet eyeshadows and a brown liner like our Soft-Glide Eye Pencil in Rich Cocoa.

On holiday – we all feel like our best selves on holiday, so take the golden hour as inspiration and try gold eyeshadow like Golden Hour, to match that fresh-off-the-beach skin glow.

The weekend – eyeshadow doesn’t have to mean special occasion shimmer. A sheer layer of subtle colour might be all your need to make your makeup pop – try LiquidEyes in Candy Sky.

Explore indu eye makeup

  • Worth £10

    portrait

    LiquidEyes - Candy Sky

    £9
    £10 £9

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

  • Worth £10

    portrait

    LiquidEyes - Blue Sky

    £9
    £10 £9

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

  • Worth £12

    portrait

    Soft-Glide Pencil - Blue Lagoon

    £10
    £12 £10

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

  • Worth £59

    portrait

    Everyday Shimmer Makeup Set

    £28
    £30 £28

    An edit of our Soft-Glide Eye Pencil, LiquidEyes eyeshadow and Mirror Glaze lip gloss to create an easy everyday makeup look.

  • Worth £32

    portrait

    Summer Soul Makeup Set

    £28
    £30 £28

    A glowy edit of our Frosting All Over Shimmer, LiquidEyes eyeshadow and Mirror Glaze lip gloss to create an iridescent beachy makeup look.

  • Worth £42

    portrait

    Party Shimmer Makeup Set

    £33
    £35 £33

    A dreamy edit of our Frosting All Over Shimmer, LiquidEyes eyeshadow, Soft-Glide Eye Pencil and Mirror Glaze lip gloss to create a statement party look.

  • Worth £12

    portrait

    Soft-Glide Pencil - Rich Cocoa

    £10
    £12 £10

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

  • Worth £12

    portrait

    Soft-Glide Pencil - Pebble

    £10
    £12 £10

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

  • Worth £12

    portrait

    Soft-Glide Pencil - Brown

    £10
    £12 £10

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

  • Worth £12

    portrait

    Soft-Glide Pencil - Black

    £10
    £12 £10

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

  • Worth £40

    portrait

    Eyes On Me Makeup Set - Black

    £30
    £32 £30

    An edit of eye makeup essentials for sculpted brows, longer lashes and sleek liner. Includes our Flexi-Hold Brow Gel, Stand Up Tubing Mascara and Soft-Glide Eye Pencil.

  • Worth £10

    portrait

    LiquidEyes - Stormy Sky

    £9
    £10 £9

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

  • Worth £10

    portrait

    LiquidEyes - Sunset Sky

    £9
    £10 £9

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

  • Worth £10

    portrait

    LiquidEyes - Tropical Sky

    £9
    £10 £9

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

  • Worth £14

    portrait

    Stand Up Tubing Mascara - Black

    £12
    £14 £12

    Lengthening and defining tubing mascara for lashes that last all day long.

  • Worth £14

    portrait

    Stand Up Tubing Mascara - Brown

    £12
    £14 £12

    Lengthening and defining tubing mascara for lashes that last all day long.

  • Worth £14

    Lift Up Lash Gel

    Lift Up Lash Gel

    £12
    £14 £12

    Defining but subtle lash gel for a natural-looking finish.

  • Worth £14

    Flexi-Hold Brow Gel

    Flexi-Hold Brow Gel

    £13
    £14 £13

    Clear, flake-free brow gel for all-day-long hold.

  • Worth £8

    portrait

    Eyeshadow - Golden Hour

    £7
    £8 £7

    Soft Shimmer Eyeshadow

  • Worth £8

    portrait

    Eyeshadow - Toasted Pecan

    £7
    £8 £7

    Nude Matte Eyeshadow

  • Worth £28

    Lash & Brow Gel Bundle

    Lash & Brow Gel Bundle

    £17.86
    £28 £17.86

    Define and lift your lashes with Lift Up Lash Gel and sculpt your brows with Flexi-Hold Brow Gel.

  • Worth £8

    portrait

    Eyeshadow - Sandy Dunes

    £7
    £8 £7

    Nude Matte Eyeshadow

  • Worth £8

    portrait

    Eyeshadow - Pink Quartz

    £7
    £8 £7

    Soft Shimmer Eyeshadow

  • Worth £8

    portrait

    Eyeshadow - Firelight

    £7
    £8 £7

    Bold Shimmer Eyeshadow

  • Worth £8

    portrait

    Eyeshadow - Comet

    £7
    £8 £7

    Bold Shimmer Eyeshadow
1 25
View all