Why this order?

The general rule that we follow is always: from thinnest to thickest. Basically, from the most liquid, to the richest or more solid consistency. This allows each product to properly absorb and work its magic. Otherwise, applying a thicker product like a moisturiser before anything else would prevent the thinner products from absorbing, so they don’t work how they’re supposed to (and it’s a waste of your money!).

Always cleanse as the first step in any routine. This preps your skin for the hydrating, nourishing or clarifying products you use. As always, finish your morning routine with SPF.