Trending look - cinnamon girl makeup

The latest viral makeup trend has landed: Cinnamon Girl Makeup.

Coined by Rhode founder Hailey Bieber and recreated all over social media, the name is your clue: it’s all about softly spiced, warm brown tones in your bronzer, blush, eyeshadow and lip gloss, plus simple brows and lashes. To create that sun-kissed warmth we all crave, especially when winter is in full swing.

You can bring out your inner Cinnamon Girl with indu products. For our take on the look, our Flexi-Hold Brow Gel and Stand Up Tubing Mascara are really all you need in terms of eye makeup, but if you prefer a bolder look, or cover your lids in a cinnamon-toned eyeshadow shade like Coffee Bean or Toasted Pecan.

From there, you can build a warmed complexion with our Sun Beam Bronzer in your favourite shade, applied with a fluffy brush high on your cheek bones, bridge of your nose and temples. Try using it in the same way you would with blush.

The original look also includes faux freckles, which you can create by using our Soft-Glide Eye Pencil in shade Brown, drawing dots on your fingers and dabbing them onto your cheeks as they would appear naturally.

A light lip gloss is all you need to finish off – we’d recommend Mirror Glaze in new shade Sunset Aura.