Trending look - blushtouring

You may have heard of this trend already, as blushtouring first made a comeback in 2022. But it’s reviving on TikTok again, since new blush trends of every shade and technique are popping up every day.

The blushtour trend actually goes all the way back to the 70s, but essentially it’s all about applying your blush in the same way you would contour.

That means not just on your cheeks, but maybe your temples, down your nose, along your jawline. It’s a more subtle way to add definition to your natural features, with a soft rosy glow.

The overall effect is a softly defined, sun-kissed look, rather than flat, contrasted contour.

If it sounds like something you might want to try, you can use any shade of our Cheeky Smile lip and cheek tint. Each one applies like a cream, so you can easily blend and build your blush.

There are so many ways to interpret this trend in your own way, to suit your style. Check out our moodboard for inspo.