Introducing: Soft-glide Eye Pencil

Makeup

Our eye makeup range is growing! We’ve had LiquidEyes eyeshadow and Stand Up tubing mascara. Now, get ready for eyeliner…

Say hello to the Soft-Glide Eye Pencil, now available in five matte and metallic shades.

For every style from sharp to smudged lines, these eye pencils are formulated to be waterproof and stay put all day. The gel-based formula means it glides across the lid with one-stroke payoff – no dragging or drying in sight.

Rich, dark metallics is a key colour trend for 2024 – the five new pencils cover a range of tones and finishes. Blue Lagoon is part of our limited-edition Summer Rays makeup collection, working perfectly with the shimmering, iridescent shades.

Meet the shades:

  • Black – a matte, intense black
  • Brown – a matte, neutral deep brown
  • Pebble – a metallic gun metal grey
  • Rich Cocoa – a metallic deep burgundy with copper pearls
  • Blue Lagoon – a satiny, metallic cool sky blue
But wait, there’s more: the Soft-Glide Eye Pencils feature two integrated tools: a sharpener and a soft brush for easy building and blending at home, or on the go.

To use its multiple tools, just pull the tip on the opposite side to the pencil, to reveal the sharpener, then tuck it away when you’re done and ready to draw.

Use it as eyeliner, on the waterline or below eyebrows to add definition and intensity, for more graphic makeup looks. Once it’s dry, it doesn’t budge or smudge.

Shop the Soft-Glide Eye Pencil range now!

Shop Makeup

  • portrait

    Stand Up Tubing Mascara - Black

    £14
    £14

    Lengthening and defining tubing mascara for lashes that last all day long.

  • portrait

    Mirror Glaze Lip Gloss - Lilac Aura

    £14
    £14

    A high-shine lip gloss available in four long-wearing, universal shades that give a soft and hydrated finish without any stickiness.
  • portrait

    Frosting All Over Shimmer - Ultraviolet

    £8
    £8

    A magical multi-purpose shimmer infused with reflective pearls for an unmatched mirror-like, iridescent glow.
  • portrait

    LiquidEyes - Candy Sky

    £10
    £10

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

  • portrait

    LiquidEyes - Blue Sky

    £10
    £10

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

  • portrait

    Mirror Glaze Lip Gloss - Peachy Nude

    £14
    £14

    A high-shine lip gloss available in four long-wearing, universal shades that give a soft and hydrated finish without any stickiness.
  • portrait

    Golden Moment Palette Edit

    £39
    £39

    A golden hour edit of Eyeshadow, Cheeky Smile, Sun Beam and Light Beam pods for sun-kissed, glowy makeup. Comes with the indu customisable palette.
  • portrait

    Summer Glow Palette Edit

    £39
    £39

    An edit of Eyeshadow, Cheeky Smile, Sun Beam and Light Beam pods that’s all about the warm summer glow, 24/7. Comes with the indu customisable palette.
  • portrait

    Everyday Natural Palette Edit

    £45
    £45

    Your go-to Eyeshadow, Cheeky Smile and Light Beam pods for an everyday, natural makeup look. Comes with the indu customisable palette.
  • portrait

    Soft-Glide Pencil - Black

    £12
    £12

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

  • portrait

    Soft-Glide Pencil - Blue Lagoon

    £12
    £12

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

  • portrait

    Mirror Glaze Lip Gloss - Aura

    £14
    £14

    A high-shine lip gloss available in four long-wearing, universal shades that give a soft and hydrated finish without any stickiness.
  • portrait

    Everyday Shimmer Makeup Set

    £30
    £30

    An edit of our Soft-Glide Eye Pencil, LiquidEyes eyeshadow and Mirror Glaze lip gloss to create an easy everyday makeup look.

  • portrait

    Summer Soul Makeup Set

    £30
    £30

    A glowy edit of our Frosting All Over Shimmer, LiquidEyes eyeshadow and Mirror Glaze lip gloss to create an iridescent beachy makeup look.

  • portrait

    Perfect Peach Makeup Duo Set

    £20
    £20

    The perfect pairing of Cheeky Smile Lip & Cheek Tint and our Mirror Glaze lip gloss, in matching peachy tones.

  • portrait

    Soft-Glide Pencil - Rich Cocoa

    £12
    £12

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

  • portrait

    Soft-Glide Pencil - Pebble

    £12
    £12

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

  • portrait

    Soft-Glide Pencil - Brown

    £12
    £12

    A multi-purpose eye pencil with a sharpener and bristle brush. Gel-based formula that glides over the lid with one-stroke payoff.

  • portrait

    Party Shimmer Makeup Set

    £35
    £35

    A dreamy edit of our Frosting All Over Shimmer, LiquidEyes eyeshadow, Soft-Glide Eye Pencil and Mirror Glaze lip gloss to create a statement party look.

  • portrait

    Pop of Pink Makeup Duo Set

    £20
    £20

    The perfect pairing of Cheeky Smile Lip & Cheek Tint and our Mirror Glaze lip gloss, in matching pink tones.

  • portrait

    Eyes On Me Makeup Set - Black

    £32
    £32

    An edit of eye makeup essentials for sculpted brows, longer lashes and sleek liner. Includes our Flexi-Hold Brow Gel, Stand Up Tubing Mascara and Soft-Glide Eye Pencil.

  • portrait

    Mirror Glaze Lip Gloss - Trio

    £35
    £35

    A high shine lip gloss available in three long-wearing, universal shades that give a soft and hydrated finish without any stickiness.

  • portrait

    LiquidEyes - Trio

    £27
    £27

    Get all three 3 universally flattering, smudge-proof shades of LiquidEyes at a discounted price, normally £30
  • portrait

    LiquidEyes - Stormy Sky

    £10
    £10

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

  • portrait

    LiquidEyes - Sunset Sky

    £10
    £10

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

1 25
View all