The indu customisable palette

Customise your indu palette to suit your mood and style.

Choose your favourite indu pods (Eyeshadows, Cheeky Smiles, Sun Beam Bronzers, Light Beam Highlighter or Invisible Mattifier) and simply pop them in, clip any indu wands to the ring, and you're good to go.

Spend £20 on pods and get the indu Customisable Palette for FREE.

indu Customisable Palette
Eyes

Focus on the eyes with our silky-soft, smooth-as-butter, richly pigmented eyeshadows, a twist on your usual mascara, or the ultimate flake free-brow gel.

Shop All Eye Products
Lip & Cheek

Creamy lip & cheek tints with a soft-focus, sheen of buildable colour.

Shop All Lip & Cheek Products
Bronzers & Highlighters

Add an ethereal glow and dusting of warmth.

Shop All Bronzers & Highlighters
Mattifiers

Get rid of unwanted shine while preserving your healthy glow and keeping your skin hydrated.

Shop Mattifiers

Palette Sets & Accessories

  • portrait

    indu Customisable Palette

    £10
    £10

    The indu customisable palette system: Empty palette, pods sold separately. Spend £20 on pods and get the palette free.
  • portrait

    Everyday Natural Palette Edit

    £35
    £35

    Your go-to Eyeshadow and Cheeky Smile pods for an everyday, natural makeup look. Comes with the indu customisable palette and a mirror.
  • portrait

    Metallic Glow Palette Edit

    £49
    £49

    A glowy and luminous edit of our Eyeshadow, Cheeky Smile, and Light Beam pods. Comes with the indu customisable palette and a mirror.
  • portrait

    Soft & Smokey Eye Palette Edit

    £29
    £29

    A focused edit of our Eyeshadow and Light Beam pods, with an emphasis on the eyes. Comes with the indu customisable palette.
  • Mini Puff

    Mini Puff

    £5
    £5

    Mini puff to apply your mattifying powder or any other makeup products from the indu palette.
  • Mirror

    Mirror

    £4
    £4

    Large pod with mirror inside for touch ups anywhere.
1 6

  • Vegan

  • Cruelty Free

  • Non-Comedogenic

  • Recyclable

  • Made from Recycled Materials

  • Formulated for Teens

All Makeup

  • portrait

    LiquidEyes - Trio

    £27
    £27

    Get all three 3 universally flattering, smudge-proof shades of LiquidEyes at a discounted price, normally £30
  • portrait

    LiquidEyes - Stormy Sky

    £10
    £10

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

  • portrait

    LiquidEyes - Sunset Sky

    £10
    £10

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

  • portrait

    LiquidEyes - Tropical Sky

    £10
    £10

    A 2-in-1 eyeshadow-meets-liner for creating an endless range of eye looks, from a statement sweep of colour to a light-catching line of shimmer. 

  • portrait

    Mirror Glaze Lip Gloss - Aura

    £14
    £14

    A high shine lip gloss available in three long-wearing, universal shades that give a soft and hydrated finish without any stickiness.

  • portrait

    Mirror Glaze Lip Gloss - Peachy Nude

    £14
    £14

    A high shine lip gloss available in three long-wearing, universal shades that give a soft and hydrated finish without any stickiness.

  • portrait

    Mirror Glaze Lip Gloss - Just So Pink

    £14
    £14

    A high shine lip gloss available in three long-wearing, universal shades that give a soft and hydrated finish without any stickiness.

  • portrait

    Mirror Glaze Lip Gloss - Trio

    £35
    £42 £35

    A high shine lip gloss available in three long-wearing, universal shades that give a soft and hydrated finish without any stickiness.

  • portrait

    Everyday Natural Palette Edit

    £35
    £35

    Your go-to Eyeshadow and Cheeky Smile pods for an everyday, natural makeup look. Comes with the indu customisable palette and a mirror.
  • portrait

    Soft & Smokey Eye Palette Edit

    £29
    £29

    A focused edit of our Eyeshadow and Light Beam pods, with an emphasis on the eyes. Comes with the indu customisable palette.
  • portrait

    Metallic Glow Palette Edit

    £49
    £49

    A glowy and luminous edit of our Eyeshadow, Cheeky Smile, and Light Beam pods. Comes with the indu customisable palette and a mirror.
  • portrait

    indu Customisable Palette

    £10
    £10

    The indu customisable palette system: Empty palette, pods sold separately. Spend £20 on pods and get the palette free.
  • Cheeky Smile - Sunset Peach

    Cheeky Smile - Sunset Peach

    £12
    £12

    Creamy lip & cheek tint with a soft-focus, sheen of buildable colour.
  • Cheeky Smile - Guava Glow

    Cheeky Smile - Guava Glow

    £12
    £12

    Creamy lip & cheek tint with a soft-focus, sheen of buildable colour.
  • Cheeky Smile - Raspberry Pop

    Cheeky Smile - Raspberry Pop

    £12
    £12

    Creamy lip & cheek tint with a soft-focus, sheen of buildable colour.
  • Cheeky Smile - Currant Crush

    Cheeky Smile - Currant Crush

    £12
    £12

    Creamy lip & cheek tint with a soft-focus, sheen of buildable colour.
  • portrait

    Light Beam Highlighter

    £8
    £8

    A cream-to-powder highlighter to add dimension and glow.
  • Invisible Mattifier

    Invisible Mattifier

    £14
    £14

    A translucent but magically mattifying powder for a smooth, matte, finish on all skin tones. Comes with a Mini Puff Applicator
  • portrait

    Eyeshadow - Buttercream

    £8
    £8

    Nude Matte Eyeshadow
  • portrait

    Eyeshadow - Peony

    £8
    £8

    Nude Matte Eyeshadow
  • portrait

    Eyeshadow - Golden Hour

    £8
    £8

    Soft Shimmer Eyeshadow
  • portrait

    Eyeshadow - Sandy Dunes

    £8
    £8

    Nude Matte Eyeshadow
  • portrait

    Eyeshadow - Toasted Pecan

    £8
    £8

    Nude Matte Eyeshadow
  • portrait

    Eyeshadow - Pink Quartz

    £8
    £8

    Soft Shimmer Eyeshadow
  • portrait

    Eyeshadow - Comet

    £8
    £8

    Bold Shimmer Eyeshadow
  • portrait

    Eyeshadow - Moonlight

    £8
    £8

    Bold Shimmer Eyeshadow
  • portrait

    Eyeshadow - Firelight

    £8
    £8

    Bold Shimmer Eyeshadow
  • portrait

    Eyeshadow - Cocoa Smoke

    £8
    £8

    Nude Matte Eyeshadow
  • portrait

    Eyeshadow - Coffee Bean

    £8
    £8

    Nude Matte Eyeshadow
  • portrait

    Eyeshadow - Mulberry

    £8
    £8

    Soft Shimmer Eyeshadow
  • portrait

    Eyeshadow - Moon Blue

    £8
    £8

    Soft Shimmer Eyeshadow
  • portrait

    Eyeshadow - Chocolate Ganache

    £8
    £8

    Soft Shimmer Eyeshadow
  • portrait

    Eyeshadow - Supernova

    £8
    £8

    Bold Shimmer Eyeshadow
  • Sun Beam Bronzer - Light

    Sun Beam Bronzer - Light

    £12
    £12

    Velvet-touch, matte bronzing powder for a natural, warm colour.
  • Sun Beam Bronzer - Medium

    Sun Beam Bronzer - Medium

    £12
    £12

    Velvet-touch, matte bronzing powder for a natural, warm colour.
  • Sun Beam Bronzer - Deep

    Sun Beam Bronzer - Deep

    £12
    £12

    Velvet-touch, matte bronzing powder for a natural, warm colour.
  • Mirror

    Mirror

    £4
    £4

    Large pod with mirror inside for touch ups anywhere.
  • Mini Puff

    Mini Puff

    £5
    £5

    Mini puff to apply your mattifying powder or any other makeup products from the indu palette.
  • portrait

    Stand Up Tubing Mascara - Black

    £14
    £14

    Lengthening and defining tubing mascara for lashes that last all day long.

  • portrait

    Stand Up Tubing Mascara - Brown

    £14
    £14

    Lengthening and defining tubing mascara for lashes that last all day long.

Always for teen, always with teens

We collaborated with teens from day one, involving them in every step of building indu, from product design through to social media plans. Our committee will always be the beating heart of our brand.

Learn more about our committee.

Learn more