Just dropped

New LiquidEyes 2-in-1 Eyeshadow and Liner

Create endless eye looks with these shimmering metallic shades. Add a sweep of subtle shine, a sparkly line or build up for a bolder eye finish.

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LiquidEyes - Trio
LiquidEyes - Trio

Get all three 3 universally flattering, smudge-proof shades of LiquidEyes at a discounted price, normally £30

£27
£27
The beauty brand for teens, created with teens.

Skincare and makeup made specifically and thoughtfully for your skin and lifestyles.

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Skincare Favourites

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    Clear Skin Fix Mask

    £18
    £18

    A gentle but effective clay mask that visibly targets oil, blemishes and impurities without stripping essential moisture from the skin. 

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    Spot on Paste

    £14
    £14

    A targeted treatment to help reduce the appearance of blemishes and calm the skin.

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    Ultimate Universal Skincare Bundle

    £45
    £45

    Includes our Universal Cleanser and Moisturiser, Micro-Fine Wonder Scrub, and indu Flannel (Worth £56, sold as set for £45).
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Makeup Collection

Designed for you to explore individuality and express creativity.

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Makeup Favourites

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    Stand Up Tubing Mascara - Black

    £14
    £14

    Lengthening and defining tubing mascara for lashes that last all day long.

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    Everyday Natural Palette Edit

    £35
    £35

    Your go-to Eyeshadow and Cheeky Smile pods for an everyday, natural makeup look. Comes with the indu customisable palette and a mirror.
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    Eyeshadow - Golden Hour

    £8
    £8

    Soft Shimmer Eyeshadow
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Mirror Glaze Launch Exclusive

For a limited time only, get all three shades for only £35 (Normally £42)

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Mirror Glaze Lip Gloss - Trio

A high shine lip gloss available in three long-wearing, universal shades that give a soft and hydrated finish without any stickiness.

£35
£42 £35

  • Formulated for Teen skin

  • Vegan

  • Cruelty Free

  • Dermatologically Tested

  • Non-Comedogenic

  • Sustainable Packaging

Colourless Collection

Thoughtfully designed for all, no matter your skin type or tone, to enhance and care, never hide or change.

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Colourless Collection Favourites

  • Lift Up Lash Gel

    Lift Up Lash Gel

    £14
    £14

    Defining but subtle lash gel for a natural-looking finish.
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    One & Only pH GlowOil

    £16
    £16

    A multiuse gloss for skin and lips that creates a personalised pink, glowy tint based on your skin's unique pH.
  • Mattifying Skin Blurrer

    Mattifying Skin Blurrer

    £14
    £14

    Light-as-a-cloud skin blurrer which reduces the look of pores and removes shine for a smooth soft-focus finish. 
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Always for teens,
always with teens

We collaborated with teens from day one, involving them in every step of building indu, from product design through to social media plans. Our committee will always be the beating heart of our brand.

Want to be a part of indu? Learn more about our committee and community.

Learn More